Audiobooks · Book Production · Book Promotion · Christmas · Goals · My Books · My Thoughts · Sexual Abuse · Writing

Setting Goals as I Face the Third Quarter of Book Sales

Make it Happen - set goals

Goals get us there! I’m facing the third quarter of the year and the sales of my books has plummeted because I’ve focused on moving and recovering from the dog attack.

I know the power of setting goals. When I was the computer coordinator for Washington middle school back when the internet was new and we as the staff pulled the cable throughout the building to get connected, the computer committee had our beginning meeting of the year.

I said, “Let’s brainstorm what we want for our school. The rules for brainstorming apply: anything goes.”

So my futuristic committee listed things completely out of our budget. I watched amazed—yes, I caught the fever and threw my two cents in too!

After the meeting, I formulated the ideas and presented them to the principal. Then she and I presented them to our legislator (who just happened to have been the principal at Washington middle school before he got into politics).

Outlandish goals, futuristic goals, realistic goals? We received funds from the state for everything on our list! That lesson has stayed with me for decades. I’ve often said, “Goals pull us along. Goals get us there!”

So, as I face the third quarter of the year, September is the lead and planning phase as I move into October, November & December,

So, the goals I established today appear too ambitious, too much, outlandish, but I’m going to sure them anyway.

1st Goal: Work on my second poetry book in a series of five and published it

Just today, I got the final draft back from my editor, so now I have to read through it for corrections. She said there weren’t many. Then I import it into the publishing program I use, Vellum. Next, I need to email readers on my email list to be on my ARC (Advanced Reader Copy ) Team to read it, write a blurb I enter in the print of my book and write a review in exchange for a free .pdf copy of the book. I have the description in the works. After the book is laid out, I can get the cover down because they need the page count to correct an accurate cover. I’ve used 100 Covers .

Hopefully, I will launch this book late October, early November. I will let you know! If you want to be a part of the ARC team for this new book, email me at larada@laradasbooks.com and I will send you a copy of the new book.

2nd Goal: Revise my autofiction book on being an incest survivor and healing

Because of all the flurry around the Epstein files, I talked to my therapist about being an “Advocate for Survivors.”  In the midst of this conversation, as an incest survivor, I remembered I had written a book about this, almost ten years ago. Who cares? I have it!

In 2016 I joined NaNoWriMo (National Novel Writing Month) to commit to writing about 1600 words a day, ending up with 50,000 at the end of the month. The results of the presidential election that year really spurred me on—I was devastated by the results.

Because of that dedicated, concentrated time, I wrote a 50,000+ autofiction. So, what is an autofiction?

Jane Friedman, a leader in the publishing industry says: “Short for autobiographical fiction, autofiction uses elements of autobiography and fiction to examine decisive aspects of the writer’s life. The writer then melds these realities with fictional plot elements, characters and events in a way that often reads like memoir or autobiography. With the lines of fact and fabrication blurred, readers are engaged in wondering what’s real, what isn’t, and how they can figure out which is which.”

https://janefriedman.com/the-how-when-and-why-of-writing-autofiction

Because of this, when I finish book #2 of the poetry series, Time Measured Out, I will focus on revising the autofiction and get it to my editor who has already heard about it. Then I will return to my poetry series.

3rd Goal: Continue with the Click Ad program for my Christmas book

In April 2024, I bought Steve Pieper’s Click Ad program to create profitable ads on Facebook doing click testing and had worked my way through most of the lessons, ready to promote my Christmas book. I bought it because my book coach did a webinar with Steve. Also, his reviews and results blew me away!

Christmas is coming, so this would be a great time to go back to whatever lesson I’m on and finish it. I may have to redo a couple of the ad copy. I’m excited because many authors have had good results with Steve’s program.

4th Goal: Energize my back-list sales

I have nine books (soon ten), three cookbooks and three audiobooks just sitting there for ready to buy, but I have to have a plan to promote them. I have multiple competitors in each area, so I have to work at this.

Here’s my action plan to be implemented in September and beyond:

BOOK TITLEPROMOTIONDATERESULTS
This Tumbleweed Landed October 
When Will Papa Get Home? October 
Let Me Tell You a Story October 
Is My True Universal?: A Woman’s Poetic Odyssey October 
A Time to Grow Up:  A Daughter’s Grief Memoir November 
Coronavirus Reflections: Bitter or Better? November 
Just Another Square Dance Caller: Authorized Biography of Marshall Flippo November 
Is My True Universal?: A Woman’s Poetic Odyssey November 
Hair on Fire: A Heartwarming & Humorous Christmas Memoir December 
Was It a Dream?: Navigating Life’s Journey Through Poetry December   
Is My True Universal?: A Woman’s Poetic Odyssey December 

We will see how the plan goes. You can see it’s real sketchy now!

5th Goal: Do an audiobook for my 1st book in my poetry series

I love recording audiobooks—reading my own words out loud is magical. So when I finished Was It a Dream? and published it, the recovery from the dog attack consumed me. I couldn’t stand up at the mic in my make-shift recording studio (my walk-in closet) that long—too physically taxing. Also, I was on heavy pain medication and publishing an audiobook has many intricate steps. I have used Derek Doepker’s program, Audiobooks Made Easy. This program spells out exactly what you have to do and Derek is great support if you have any problems.

Lin & Larada at Garden Place in Boquete, Panama - Set goals

As I sit here and lay out this plan, I step back! In the midst of all this, I have a move to Boquete, Panama and am starting a new life there, so I’m writing these goals out to remind myself—I am an author no matter where I live. I have the last quarter of 2025 to get my book sales going.

Also, because of the recovery of the dog attack, I lost a year of promoting my books, so I am way behind!

Will I accomplish all these goals?

Maybe yes, maybe no, but seeing them in black and white make them concrete! Easily, I can carry any no fulfilled to first quarter of 2026 and add to the list.

All this talk of promotion made me think, “Have you bought one, two or all of my books?” Let’s start here with promoting them. Go to my Author’s Page on Amazon where you can get them all!

Keep scrolling and you can see links to my audiobooks. I only sell my cookbooks directly until August 30 through my Etsy Shop, Larada’s Reading Loft.


My Newest Books


Buy My Audio Books:

This Tumbleweed Landed Audiobook

Let Me Tell You a Story Audiobook

Hair on Fire: A Heartwarming & Humorous Memoir Audiobook


Christmas · Memories · My Thoughts · poetry

Enjoy Our Christmas Letter & Some Haikus

Writing a newsletter - Enjoy

Enjoy our Christmas letter 2024 and some of my holiday haikus! The newsletter has all our pertinent information. Every year, we update you with news about our travel and dancing. I like to share what’s happening in my writing world. And we update you with Lin’s gorgeous garden.

Obviously, we had a different year this year! You will see why!

Enjoy our Christmas letter

I write haikus all year and have shared some with you this year—more are coming. Enjoy these holiday haikus I wrote this year.

Today I stand in

awe of God’s blessed master plan—

a baby to touch!


Believe in something,

a God greater than yourself.

There’s a God—not you!


People desescrate

Jesus’ birthday and his life!

It’s more than Santa!


today is the fifth day of Christmas—five golden rings from the famous song we like to sing. It started on Christmas Day and will end on January 6, Epiphany. My church (Episcopal) as well as the Catholic church observe the 12 days of Christmas. I love it because it extends Christmas from one day to twelve, so continue to enjoy this holiday season for seven more days!



This Tumbleweed Landed e-book on sale for $.99


Buy My Audio Book:

Hair on Fire: A Heartwarming & Humorous Christmas Memoir

Hair on Fire Audiobook cover enjoy

Let Me Tell You a Story 

Let Me Tell You a Story audiobook cover

This Tumbleweed Landed


Christmas · My Thoughts

Mary’s Anticipation: What Did She Feel?

Pregnant woman - Mary's anticipation

Today, I wonder about Mary’s anticipation of the birth of her first child, Jesus. She knew deep in her heart who he was, but. . .? What did she feel two days before this life changing event?

As I ponder the celebration of Jesus’ birth on Christmas Day, I have often written about Mary’s reaction to this task she accepted, and this year it’s Mary’s anticipation. She was an unmarried 15- or 16-year young woman in Nazareth, a scandalous situation. Yes, being betrothed to Joseph provided some sort of protection maybe, but what about Mary’s anticipation. Let’s think about that.

Today Mary sighed. It had been a long day with her sizable belly growing for so many months now. Joseph continued to question her about her she felt and wanted to help. He felt helpless as he watched Mary’s young body change and her anticipation grow. Her mom had counted the days and knew the delivery time of her baby loomed close now. Possibly any day. Close to nine months had passed. Mary’s mom had mixed feelings—soon she would hold her grandchild but what about all this God stuff.

Yes, Mary’s conversations with her mom had lessened her mom’s anger and fear. For months, Mary stayed the calm one in what appeared to be a disaster—her mom cried endlessly and her dad raged. But Mary kept talking with her mother in quiet, soothing ways in the corner of their house after dinner when the sun set and the world seemed right.

When Mary told her mother about Gabriel’s visit, her mom gasped and realized Mary’s story couldn’t be a lie. Gabriel stood out in Jewish history as an archangel who is a messenger of God and a protector of the Jewish people. How could Mary’s mother doubt her accusations?

But today, Mary felt heavy, uncomfortable. The baby moved inside her like he was racing around the limited race track inside. Mary marveled at Joseph’s constant care—silent yet supportive.

Mary’s anticipation had a strange mixture to it—she could hardly wait to hold her child, yet she knew the future held many heartbreaks. How could it not?

Gabriel had been specific when he visited Mary as told in Luke 1:28-38. He greeted Mary and said, “Greetings, you who are highly favored! The Lord is with you.” (Luke 1:28). Imagine being a young woman greeted by an angel. How often did Mary see angels?

At first Mary felt what any of us would feel—fear, anticipation, doubt, wonder! Then Gabriel reassured her, “Do not be afraid, Mary; you have found favor with God.  You will conceive and give birth to a son, and you are to call him Jesus. He will be great and will be called the Son of the Most High. The Lord God will give him the throne of his father David, and he will reign over Jacob’s descendants forever; his kingdom will never end.” (Luke 1: 30-33). He spelled it out and as Mary sat tonight so many years ago wondering about what might happen in the next couple days, she returned to these words for solace and comfort.

Baby's foot - Mary's anticipation

Here we stand three days before the birth of Christ. Mary’s anticipation translated into a miracle that certainly changed the world over 2000 years ago and does again every year. If I am available. . .

Nativity - Mary's Anticipationa

So, what are you doing this Christmas? Approximately 115 million people plan to travel this Christmas, probably to be with family. Research shows that only 47% of Americans plan to go to church this Christmas. Yes, being together with family is a bedrock of the Christmas spirit, but how about a church service on Christmas Eve (my favorite church service of the year) or a service Christmas morning? As a nation, we need to respect Mary’s anticipation of the birth of her son, Jesus, and do more than relegate this holiday to a Santa Claus event, void of any celebration of the Christ Child. Enlarge that 47% prediction and grab your family and attend a church service to celebrate the birth of Jesus—choose to be different this year!


I love the 12 days of Christmas, but most people don’t know they begin the day after Christmas, not before, and run until Epiphany, January 6. Don’t miss out on my daily specials. It may be too late to gift an autographed book, but they will be on sale until the end of the year for 50% off. However— e-books and audiobooks can be downloaded and stuck in stockings, so go for it!! Something for everyone!

50% sale on most of my books at my Etsy Shop, Larada’s Reading Loft. Get an autographed copy!

Hair on Fire: A Heartwarming & Humorous ChristmasMemoir audiobook on sale for $3.50

This Tumbleweed Landed audiobook on sale for $3.00

  • BnN Audio
  • Chirp
  • Spotify
  • Apple

Podcasts & My Interviews


Buy My Audio Book:

Let Me Tell You a Story 

Let Me Tell You a Story audiobook cover


Christmas · My Thoughts

An Elf Decorated My House: No, My Husband Did!

Elf in the air

Last weekend, an elf efficiently finished decorating our house for Christmas. No, really it was my husband, Lin!

Because of the dog attack’s effect on my foot and leg, I haven’t been able to help much in decorating for Christmas. I’m low on energy and my foot and leg hurt. Also, I don’t have much Christmas spirit this year, and usually I push to have our tree up the first week after Thanksgiving. So, Lin realized all this and put a gigantic effort forth and decorated! So, in reality, he is one of Santa’s elves!

Also, last week, I signed up for the Writing Intensive I wrote about last week, and it spanned December 4 – 8, so I couldn’t muster any extra energy to help. Throughout the time I was meeting in the loft on my desktop computer, I heard Lin downstairs quietly decorating. Then later Saturday evening, I had a Zoom meeting with two friends I met while living in Loveland, Colorado. We have kept up a monthly Zoom call since 2020 and the pandemic. Again I heard, that little—no not so little elf—decorating the Christmas tree.

I did contribute to two parts of the decorating. When Lin unboxed my Nativity collection, he just set the figurines on the buffet. Later that evening, I organized the different sets and then places the large focal Nativity set I in the middle.

The other part I helped with is a little village I put out each year on another stand. Our housecleaners came on Thursday, and the box of trees, miniature houses and the lights still set boxed on the stand. Previously I had unboxed my Charlie Brown Christmas tree and assembled it.

So before they came, when I did my major pick-up sweep I do each month before they arrive, I unboxed the trees, miniature houses and lights and set it up. That felt good.

Because of the insanity of this Christmas with my injury, Lin and I decided early on to tame down our decorations. Normally he puts up lights around the house and a Nativity set out on the patio Mom gave me before she died. That’s the Nativity set many of you saw years ago buried in the snow that looked like an Alien because of the lights. Also, we normally decorate upstairs in the loft and in our bedroom. This year, we did none of that—we decorated just downstairs in the living room, kitchen and laundry room.

Each year I make a family calendar for our family featuring pictures from that year. I really wanted to do one this year against all odds because we had two new babies this last year, and I wanted to feature them on the cover. I got it done!

So here’s what our house looks like this Christmas!

Here’s a bird’s eye view of the living room. That holiday elf is enjoying a video on his laptop and waiting for me to finish this so we can watch another Christmas movie! He probably has the Sunday Night Football game on the TV in front of him, too!

Bird's Eye View of Our Living Room - Elf

so many memories flood me as I decorate each year—the Santa dollar bill Tex White gave me as a tip when I was a beautician in Loveland. I hang it on the tree each year. I so missed the chance to touch that dollar bill this year or the other ornaments on the tree. But this year, I couldn’t do. Next year for sure!


Don’t miss out on the specials I’m offering this year. It may be too late to get an autographed book, but they will be on sale until the end of the year for 50% off. However— e-books and audiobooks can be downloaded, so go for it!! Something for everyone!

50% sale on most of my books at my Etsy Shop, Larada’s Reading Loft. Get an autographed copy!

Hair on Fire: A Heartwarming & Humorous ChristmasMemoir audiobook on sale for $3.50

This Tumbleweed Landed audiobook on sale for $3.00

  • BnN Audio
  • Chirp
  • Spotify
  • Apple

Podcasts & My Interviews


Buy My Audio Book:

Let Me Tell You a Story 

Let Me Tell You a Story audiobook cover