Audiobooks · Book Production · Book Promotion · Christmas · Goals · My Books · My Thoughts · Sexual Abuse · Writing

Setting Goals as I Face the Third Quarter of Book Sales

Make it Happen - set goals

Goals get us there! I’m facing the third quarter of the year and the sales of my books has plummeted because I’ve focused on moving and recovering from the dog attack.

I know the power of setting goals. When I was the computer coordinator for Washington middle school back when the internet was new and we as the staff pulled the cable throughout the building to get connected, the computer committee had our beginning meeting of the year.

I said, “Let’s brainstorm what we want for our school. The rules for brainstorming apply: anything goes.”

So my futuristic committee listed things completely out of our budget. I watched amazed—yes, I caught the fever and threw my two cents in too!

After the meeting, I formulated the ideas and presented them to the principal. Then she and I presented them to our legislator (who just happened to have been the principal at Washington middle school before he got into politics).

Outlandish goals, futuristic goals, realistic goals? We received funds from the state for everything on our list! That lesson has stayed with me for decades. I’ve often said, “Goals pull us along. Goals get us there!”

So, as I face the third quarter of the year, September is the lead and planning phase as I move into October, November & December,

So, the goals I established today appear too ambitious, too much, outlandish, but I’m going to sure them anyway.

1st Goal: Work on my second poetry book in a series of five and published it

Just today, I got the final draft back from my editor, so now I have to read through it for corrections. She said there weren’t many. Then I import it into the publishing program I use, Vellum. Next, I need to email readers on my email list to be on my ARC (Advanced Reader Copy ) Team to read it, write a blurb I enter in the print of my book and write a review in exchange for a free .pdf copy of the book. I have the description in the works. After the book is laid out, I can get the cover down because they need the page count to correct an accurate cover. I’ve used 100 Covers .

Hopefully, I will launch this book late October, early November. I will let you know! If you want to be a part of the ARC team for this new book, email me at larada@laradasbooks.com and I will send you a copy of the new book.

2nd Goal: Revise my autofiction book on being an incest survivor and healing

Because of all the flurry around the Epstein files, I talked to my therapist about being an “Advocate for Survivors.”  In the midst of this conversation, as an incest survivor, I remembered I had written a book about this, almost ten years ago. Who cares? I have it!

In 2016 I joined NaNoWriMo (National Novel Writing Month) to commit to writing about 1600 words a day, ending up with 50,000 at the end of the month. The results of the presidential election that year really spurred me on—I was devastated by the results.

Because of that dedicated, concentrated time, I wrote a 50,000+ autofiction. So, what is an autofiction?

Jane Friedman, a leader in the publishing industry says: “Short for autobiographical fiction, autofiction uses elements of autobiography and fiction to examine decisive aspects of the writer’s life. The writer then melds these realities with fictional plot elements, characters and events in a way that often reads like memoir or autobiography. With the lines of fact and fabrication blurred, readers are engaged in wondering what’s real, what isn’t, and how they can figure out which is which.”

https://janefriedman.com/the-how-when-and-why-of-writing-autofiction

Because of this, when I finish book #2 of the poetry series, Time Measured Out, I will focus on revising the autofiction and get it to my editor who has already heard about it. Then I will return to my poetry series.

3rd Goal: Continue with the Click Ad program for my Christmas book

In April 2024, I bought Steve Pieper’s Click Ad program to create profitable ads on Facebook doing click testing and had worked my way through most of the lessons, ready to promote my Christmas book. I bought it because my book coach did a webinar with Steve. Also, his reviews and results blew me away!

Christmas is coming, so this would be a great time to go back to whatever lesson I’m on and finish it. I may have to redo a couple of the ad copy. I’m excited because many authors have had good results with Steve’s program.

4th Goal: Energize my back-list sales

I have nine books (soon ten), three cookbooks and three audiobooks just sitting there for ready to buy, but I have to have a plan to promote them. I have multiple competitors in each area, so I have to work at this.

Here’s my action plan to be implemented in September and beyond:

BOOK TITLEPROMOTIONDATERESULTS
This Tumbleweed Landed October 
When Will Papa Get Home? October 
Let Me Tell You a Story October 
Is My True Universal?: A Woman’s Poetic Odyssey October 
A Time to Grow Up:  A Daughter’s Grief Memoir November 
Coronavirus Reflections: Bitter or Better? November 
Just Another Square Dance Caller: Authorized Biography of Marshall Flippo November 
Is My True Universal?: A Woman’s Poetic Odyssey November 
Hair on Fire: A Heartwarming & Humorous Christmas Memoir December 
Was It a Dream?: Navigating Life’s Journey Through Poetry December   
Is My True Universal?: A Woman’s Poetic Odyssey December 

We will see how the plan goes. You can see it’s real sketchy now!

5th Goal: Do an audiobook for my 1st book in my poetry series

I love recording audiobooks—reading my own words out loud is magical. So when I finished Was It a Dream? and published it, the recovery from the dog attack consumed me. I couldn’t stand up at the mic in my make-shift recording studio (my walk-in closet) that long—too physically taxing. Also, I was on heavy pain medication and publishing an audiobook has many intricate steps. I have used Derek Doepker’s program, Audiobooks Made Easy. This program spells out exactly what you have to do and Derek is great support if you have any problems.

Lin & Larada at Garden Place in Boquete, Panama - Set goals

As I sit here and lay out this plan, I step back! In the midst of all this, I have a move to Boquete, Panama and am starting a new life there, so I’m writing these goals out to remind myself—I am an author no matter where I live. I have the last quarter of 2025 to get my book sales going.

Also, because of the recovery of the dog attack, I lost a year of promoting my books, so I am way behind!

Will I accomplish all these goals?

Maybe yes, maybe no, but seeing them in black and white make them concrete! Easily, I can carry any no fulfilled to first quarter of 2026 and add to the list.

All this talk of promotion made me think, “Have you bought one, two or all of my books?” Let’s start here with promoting them. Go to my Author’s Page on Amazon where you can get them all!

Keep scrolling and you can see links to my audiobooks. I only sell my cookbooks directly until August 30 through my Etsy Shop, Larada’s Reading Loft.


My Newest Books


Buy My Audio Books:

This Tumbleweed Landed Audiobook

Let Me Tell You a Story Audiobook

Hair on Fire: A Heartwarming & Humorous Memoir Audiobook


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Audiobooks · My Thoughts · Panama

More of Beautiful Boquete: Our Scouting Trip, Week #3

We scouted more in our third week in Boquete! Using our time wisely, we took advantage of our tour guide and the free time afterwards.

On previous Friday, we had a full day with Jason, our professional tour guide, looking around Boquete, and we met a couple he had worked with who are building a house as we speak. They offered for us to come and see it.

So the first stop Monday morning with Jason on our second day of touring was their new house. What a ride that was—up the mountain above Boquete on a rocky primitive road demanding a four-wheel drive. But what a treat! They’ve designed an amazing large home away from the hustle and bustle of Boquete with panoramic views and too amenities to list! The wife gave us an extensive tour of the house while her husband continued to plant various plants on their property for a variety of reasons, each thought out carefully.

Afterwards, we continued our tour of the higher areas above Boquete to get a fill for the different areas and microclimates. This tour I wrote twelve pages of notes—again only I can decipher the writing because of the rocky roads.

We saw several developments around this couple’s house: La Estrella, Lucero, Lemon Grove. Then we went back to Boquete and went up the mountain to the misty area and saw these developments:

  • Los Naranjos – an area near Boquete but up the mountain, so more rain and fog—”mist” is what Jason called it!
  • Alto Quiel – which was too expensive for our blood but enjoyed seeing it.

Next, we enjoyed one stop along the way, Finca Lerida, a coffee farm, where we enjoyed a latte and sweet treat and hummingbirds! Jason loves birding, so he had his equipment with him. He used a special telescope on a tripod and attached my iPhone to it and we got this amazing video of a precious hummingbird! And the photo, too!

We videotaped a hummingbird using Jason’s telescope and my iPhone!
Jason & Lin with his telescope, ready to tape the hummingbird, Finca Lerida, Boquete, Panama
Jason & Lin with his telescope, ready to tape the hummingbird at Finca Lerida

we continued touring, seeing

Lin at the basalt climbing wall at Los Ladrillos, Boquete, Panama
Lin at the basalt climbing wall at Los Ladrillos

At this point, both of us thought Alto Lino or Palo Alto—they moved to the top of our list to explore later in the week on own! Maybe we would land here! We liked that it was two minutes to Boquete and near restaurants.

As we drove, Jason answered many questions we had about the rainy season versus the dry season, where to use our ATM card, etc. He also showed us several AirBnBs for our next trip back.

We stopped for lunch at the Sugar & Spice Restaurant and Bakery. During lunch, we enjoyed meeting one amiable ex-pat and one super negative one. We escaped him as quickly as possible.

Then we went to the lower elevation of Alto Boquete towards David. Because we moved to lower elevation, the temperature rose and the wind blew.

We went through

  • El Frances
    • Gated community, still building with rough roads. Jason had us do a temperature test there: we got out of the truck and walked a little. IT WAS HOT—very different from Boquete.
    • They have a bilingual school, International Academy, known to be the best school in the area. The students have no homework and they attend from 8:00 AM – 3:00 PM.
  • From there, we went on an adventure! We took a back road to Caldera, but the road disappeared, so we turned around and backtracked.

As we drove, Lin asked for suggestions in buying a car. Jason offered for his sage advice! He also suggested to live near a politician, becausse they have the best roads and internet!

Then to end our tour, we drove back towards our hotel to the Volcancito area.

We went up Volcano road towards Volcán Barú, but we couldn’t go all the way up because it requires a four-wheel drive to get to the summit. But we saw another development, Santa Sophia with lots costing $150,000! We ended this tour high up the mountain, overlooking Boquete from another vantage point at the Cerro Verde development. What an amazing view! And what a wonderful day.

We had hired a tour guide for the other city we might move to, Volcan, but I woke up sick with my stomach issues. So, we postponed the trip to Saturday, and I slept the day away.

When I felt better, we had a late lunch at the Boquete Sandwich Shop. I had black bean soup and ginger ale; however, I split a piece of delicious carrot cake with Lin. This place became one of our favorites because of the manager and Kimberley, a waiter!

We played cribbage in the evening and watched TV—very much a down day for us!

We woke early and did our morning routine of showering, cribbage and breakfast. As we left our hotel, a dog from a nearby house charged u, and it scared me—reminiscent of the vicious dog attack I’m trying to recover from. Lin managed it and I got in the car, but—OMG!

From there we went downtown Boquete for my first of three Panamanian physical therapy appointments. What I experienced was amazing! I had researched online treatment for the nerve damage I have – CRPS – Chronic Regional Pain Syndrome. And she did a couple of them.

First, she did deep oscillation for fifteen minutes from the bottom of my foot to my butt. Second, she did an ice pack on the whole area for ten minutes. Third, she did electrodes for fifteen minutes, increasing the stimulation as I could stand it. Fourth, she massaged me from foot to butt. Then she had me do several exercises. The appointment lasted an hour, and cost me (without insurance) $25! Wow!

Afterwards, I met Lin in the same shopping mall at Kotowa, a coffee shop much like Starbucks, for a drink. We booked a tour of a coffee farm, Finca Casanga, for the next day nearby. Then we attempted to use our ATM card at one of the banks, but it didn’t work. We enjoyed a light lunch and went to the hotel.

In checking my email, I got an outrageous bill for our phones. We have AT&T. Before we left, I researched and called to confirm we had usage in Panama like in the USA. Yes, but I ASSUMED that covered our iPads, too! No, this unfortunate lesson cost us about $200! Live and learn.

That evening we had dinner with Ruth and John, our dance friends from the US. We ate at the Smurf restaurant—really a Peruvian restaurant. Its official name is Restaurante La Cueva Del Pitufo. It’s called the Smurf restaurant because for some reason, they have a Smurf on their sign! No clue!

We sat outside and enjoyed getting reacquainted. They shared lots of important information about moving to Panama and Boquete. Afterwards, we went to see Jason, our tour guide’s basketball game at 9:30 PM. They were in the middle of the semi-finals for the city league for men over forty. They won, and Ruth and I cheered like crazy—much noisier than the rest of the crowd!

The night before, we made a plan to meet Ruth and John at the Thursday Boquete Community Market. Ruth personally took us around and introduced us to people in booths there that she thought we needed to know! The people welcomed us with open arms. It was a mixture of locals and ex-pats.

At one booth, I met a fellow-knitter and ex-pat, Brandy Gregory, who started the Boquete Knitters & Quilters group. This service group provides baby items because she found out that some of the local natives, Ngabe-Bugle, brought their newborn baby to the hospital wrapped in a newspaper. I know I will participate when we move there, but they meet every Friday from 1:00-3:00 PM, about the same time as the Boquete writing group, so I will have to alternate!

Then we returned to the Kotowa Coffee Shop for lunch because it was next door to the pick-up place for the coffee farm tour. Also, we successfully got money using our ATM—Yahooo!

Because it’s the slow season, we had a private tour of Finca Casanga. The owner’s wife, Andi, picked us up and immediately started sharing information about living in the Boquete area and moving to Panama. She suggested three areas in Alto Boquete: Palmeira, Las Brisas and behind the Ivan store, towards David. She warned us about black mold in the higher elevations above Boquete. No one else had mentioned that.

We enjoyed Marty, our tour guide, shocked at the long, arduous process it takes to get the coffee bean to the end product. Near the end of the tour, we had the pleasure of roasting coffee beans, packaging and naming our blend. Lin named it “Larada’s Blend.” Then Marty brewed the same coffee blend, using three different methods: French Roast, Italian Expresso and Siphon Brew. It shocked me how different each of the brewing methods changed the flavor of the coffee. We ended with a sample of their Geisha coffee!

On the drive back to our car, Andi continued to give us more information about various developments around Boquete. We sat in her car for more than fifteen minutes in the rain with her sharing valuable tidbits!

As you can see, we filled less than a week with lots of activity. As we toured with Jason, I made note of the different areas, the difference in the microclimates and started putting together a bigger plan.

So, join me next week for the end of our scouting trip to Boquete and our return to Panama City and trip back to the USA. Whew! What a full week!



My Newest Books


Buy My Audio Books:

This Tumbleweed Landed

Let Me Tell You a Story 

Hair on Fire: A Heartwarming & Humorous Memoir Audiobook


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Audiobooks · Coronavirus · My Thoughts

Sample My Three Audiobooks: Quite a Variety!

I have shared before about my three audiobooks I’ve recorded. Here’s your opportunity to sample each. Also, I’ve included a chapter from my book, Coronavirus Reflections: Bitter or Better? that I recorded in 2022 but didn’t finish.

I started with this book because it’s my shortest and I wanted to see how I would do recording an audiobook. I stumbled through this first one, learning a lot about recording and the requirements of a recording studio. In my case, our walk-in closet! I was so excited when I finished it and uploaded it to the various distributors!

What a pleasure it was to read once again my dad’s words (we co-authored this book) and my personal history about our family ranch. I relearned the names of keys historical areas on the ranch and marveled at my granddad’s tenacity and planning. What a joy it was to hear the stories once again I had heard repeatedly at our round table in the dining room in Branson, Colorado!


I worked overtime to record this book and have it available for Christmas 2023. I turned down invitations to events because of my stubborn focus! But it worked!

After my first audiobook, I became more organized and created a folder system that worked well for me. I had a folder with the original files that I duplicated and never edited. Then I had a “Fix” folder that I did retakes if I had made a mistake in the recording. Next, I had an “Edited” folder where I cut out breaths and any long spaces out of the individual files. Then I created an “Effects/Final” folder where I did all the suggested effects to the file to make it ready to export out. Finally, I exported the file into an “MP3” folder. Then I repeated this procedure for each file!

Again, the pleasure was in reading my words. I cherish the rich memories I have of Christmas from my childhood to my adult life. It spans a distance from a small ranching community in southeastern Colorado to a cruise before Christmas where I soaked in the international joy of learning how to say “Merry Christmas” in Italian and Portuguese. I already knew how to say it in Spanish. I also learned how to say for Philippines because of a server on our cruise ship. Yes, this book and audiobook is a major celebration of Christmas!


I published This Tumbleweed Landed first, but I recorded it third as an audiobook. By the time I recorded this audiobook, the system I had started in Hair on Fire was second nature to me.

Reading this book after so many years away from it touched me deeply. I loved revisiting all my old friends and favorite places around where I grew up. It reminded me again of my legacy and what an amazing childhood I had with such supportive friends and family.


I recorded this whole book in early 2022. This would have been my second audiobook. I felt so excited to get it edited and finished. By March I had edited and completed six chapters through all the steps and looked forward to moving ahead for the rest of the book. The chapters of this book were longer and the revisions and re-recording took longer because of the length.

Then in April, I was hit with shingles and that put a halt to finishing this book. Yes, three years later and it’s still not done! I feel strongly this audiobook’s book message needs to be shared with the world. I hope to complete it someday. What do you think?


The joy in recording your own audiobook is rereading it. It comes alive in a different way. Also I heard different word combinations and sentence structures I didn’t like, so I marked the text and revised them in the paperback and e-book versions. What a great editing tool!

If you’re interested in buying one of my audiobooks, scroll down below and you’ll see all the places you can purchase one or all of them! Thanks so much for supporting my work!


At this point, once again, I must give Derek Doepker credit for his amazing program, Audiobooks Made Easy and his amazing support while I learned the process—especially how to turn my mic on! That’s a whole other story!


Buy My Audio Books:

This Tumbleweed Landed

This Tumbleweed Landed audiobook cover

Let Me Tell You a Story 

Let Me Tell You a Story audiobook cover

Hair on Fire: A Heartwarming & Humorous Memoir Audiobook

Hair on Fire: A Heartwarming & Humorous Christmas Memoir audiobook cover



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Audiobooks · Book Promotion · My Books · My Thoughts · Self-publishing

2025 Marketing Plan: Trying to Get Organized!

Things To Do Before 2025

My 2025 Marketing Plan has been hard to figure out this year. Being on gabapentin and dealing with the nerve pain, I haven’t been able to focus! Now is the time though! 2025 is slipping away!

So, I have three prongs to focus on:

  1. Face-to-Face sales
    1. Paperbacks
    1. Hardbacks
  2. Online sales
    1. Books
    1. Cookbooks
    1. Audiobooks
  3. Free Poetry Chapbook
Vision Board - 2025

If you have forgotten the titles to my nine books, here they are and the titles are links to their Amazon page!

My Seven Books - 2025
  1. This Tumbleweed Landed
  2. When Will Papa Get Home?: A Story of Hope In the Midst of Prejudice
  3. Let Me Tell You a Story
  4. A Time to Grow Up: A Daughter’s Grief Memoir
  5. Just Another Square Dance Caller: Authorized Biography of Marshall Flippo
  6. Coronavirus Reflections: Bitter or Better?
  7. Hair on Fire: A Heartwarming & Humorous Christmas Memoir
  8. Was It a Dream?: Navigating Life’s Journey Through Poetry
  9. Is My Truth Universal?: A Woman’s Poetic Odyssey

Right now, I have a surplus of books on hand, especially copies of Flippo’s biography, Just Another Square Dance Caller: Authorized Biography of Marshall Flippo.

I overbought copies at what I thought was the end of the pandemic May 2021. Our annual square dance festival, Hot August Nights, was coming and would be a great venue to sell more of Flippo’s books, so I loaded up for that event! It was canceled, so that ended that. And I ended up with extra copies, both hardback and paperback.

Another factor contributing to my excess inventory: Flippo passed away November 8, 2018, so he died before we published the book May 8, 2020. At first, I had a run on orders—mostly through my website because of the pandemic. Fans stayed engaged for a couple years, but two years ago, I went to the CALLERLAB convention in Reno, Nevada and several callers didn’t know who Flippo was! Callers and dancers haven’t forgotten Flippo and the importance of his life to the square dance world.

So, this continues! During the holidays, I offered the paperback and hardback half-price and got little movement.

So, I have extended the half-price sale on all my books except my new poetry book, Was It a Dream?: Navigating Life’s Journey Through Poetry. Visit my Etsy Shop, Larada’s Reading Loft, https://www.etsy.com/shop/LaradasReadingLoft, to take advantage of the sale on most of my books, but not my cookbooks.

Do you want an autographed copy of one of my books? Then you need to go to my Etsy Shop, Larada’s Reading Loft, or my Shopify Store, Larada’s Bookstore, and I will do that!

Are you a regular at Amazon? I’m proud to say I have eight books on Amazon and three audiobooks. You can buy paperback, hardback, e-book or audiobook of three of my books. I plan on focusing on a different e-book each month with major discounts, so read everything you get from me.

My three audiobooks are available on Amazon, Chirp and other audiobooks sites. See the listings below for your favorite distributor.

Download Is My Truth Universal?: A Woman’s Poetic Odyssey at https://www.amazon.com/My-Truth-Universal-Womans-Odyssey-ebook/dp/B0DKDKWSJZ. It’s a free prequel to my four-book poetry series. Sample poetry from younger days.

2025 is my eleventh year of self-publishing my books! You have two choices if you are interested: buying directly from me through a face-to-face event or from my two online stories or buying from Amazon or other distributors online.

So, the question is: have you bought one or more of my books? If you haven’t bought one, now would be a great time to buy one or two or more. Don’t hesitate!



Buy My Audio Books:

This Tumbleweed Landed

This Tumbleweed Landed audiobook cover

Let Me Tell You a Story 

Let Me Tell You a Story audiobook cover

Hair on Fire: A Heartwarming & Humorous Memoir Audiobook

Hair on Fire: A Heartwarming & Humorous Christmas Memoir audiobook cover


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