My blog topics are up for grabs—I never run out of ideas. So how do I handle them? How do I manage them? Here’s the system I’ve used for seven years, and it seems to work well.
Normally, I write ideas on posits and scraps of paper scattered everywhere around my computer on my desk, but I knew I had to handle this differently, so I did. For my blog topics and dates, I create a database for the upcoming year that becomes my blogging calendar. I usually write my blog weekly on Sunday afternoon and post it that night, so that’s the date I have in the date column.
My Blog Topic Calendar
Then I create the following columns:
- Date to post blog
- Title of post
- Facebook Ad–Check button
- Cost for ad
- Two Results columns for Facebook Ads
- People Reached
At the first of the year, I enter topics that go with specific holidays and personal dates like birthdays and anniversaries. Also, in my first blog each year, I have done a statistical analysis of my blog for the previous year—that may be more for me than for my readers, but the data shocks me each year. The readers get to see the worldwide neighborhood they are in when they read my blog.
In 2020, I published a biography of a world famous square dance caller, so I dedicate the first Sunday each month to a topic about him. I identified the specific area of his so I wouldn’t duplicate.
Also in 2020, I wrote many posts about my experience during the coronavirus pandemic. Then those posts became the inspiration for my new book, Coronavirus Reflections: Bitter or Better?, so I often write about current events.
What topics do I write about?
Most bloggers pick a specific area of interest and write about that. I wish I could do that, but I have such a variety, I can’t. I’m an author and writer, but I’m a square dancer. I have strong connections to country living, growing up in a small ranching community in southeastern Colorado, and now am co-owner of a ranch there. So, I have to talk about the current drought.
So, my blog topics jump all over the place because I have a rich full life and many interests. During my daily walk, driving to town or watching TV, an idea springs up, and I grab my iPad and add it to my calendar. Right now, I have half of the topics for 2022 already identified.
One Big Change
I need to change the day I write my weekly blog post though. I’m a Bronco fan, having grown up in Colorado, so I have a crunch on my writing time every Sunday, and I don’t like that. But it’s a habit of seven years, and it’s hard to break!
When I travel, I write several posts in one day and then schedule them to publish weekly. That’s what I should do all the time—take a day and write several posts. But I percolate my topics for days, sometimes changing the whole gist of it after going over it for days. So, that won’t work.
How do you select your blog topics? How do you manage them? Let me know in a comment below.
Visit my website to find out about my new book, Coronavirus Reflections: Bitter or Better? and my other five books and three cookbooks: https://laradasbooks.com