Audiobooks · Book Production · Book Promotion · Christmas · Goals · My Books · My Thoughts · Sexual Abuse · Writing

Setting Goals as I Face the Third Quarter of Book Sales

Make it Happen - set goals

Goals get us there! I’m facing the third quarter of the year and the sales of my books has plummeted because I’ve focused on moving and recovering from the dog attack.

I know the power of setting goals. When I was the computer coordinator for Washington middle school back when the internet was new and we as the staff pulled the cable throughout the building to get connected, the computer committee had our beginning meeting of the year.

I said, “Let’s brainstorm what we want for our school. The rules for brainstorming apply: anything goes.”

So my futuristic committee listed things completely out of our budget. I watched amazed—yes, I caught the fever and threw my two cents in too!

After the meeting, I formulated the ideas and presented them to the principal. Then she and I presented them to our legislator (who just happened to have been the principal at Washington middle school before he got into politics).

Outlandish goals, futuristic goals, realistic goals? We received funds from the state for everything on our list! That lesson has stayed with me for decades. I’ve often said, “Goals pull us along. Goals get us there!”

So, as I face the third quarter of the year, September is the lead and planning phase as I move into October, November & December,

So, the goals I established today appear too ambitious, too much, outlandish, but I’m going to sure them anyway.

1st Goal: Work on my second poetry book in a series of five and published it

Just today, I got the final draft back from my editor, so now I have to read through it for corrections. She said there weren’t many. Then I import it into the publishing program I use, Vellum. Next, I need to email readers on my email list to be on my ARC (Advanced Reader Copy ) Team to read it, write a blurb I enter in the print of my book and write a review in exchange for a free .pdf copy of the book. I have the description in the works. After the book is laid out, I can get the cover down because they need the page count to correct an accurate cover. I’ve used 100 Covers .

Hopefully, I will launch this book late October, early November. I will let you know! If you want to be a part of the ARC team for this new book, email me at larada@laradasbooks.com and I will send you a copy of the new book.

2nd Goal: Revise my autofiction book on being an incest survivor and healing

Because of all the flurry around the Epstein files, I talked to my therapist about being an “Advocate for Survivors.”  In the midst of this conversation, as an incest survivor, I remembered I had written a book about this, almost ten years ago. Who cares? I have it!

In 2016 I joined NaNoWriMo (National Novel Writing Month) to commit to writing about 1600 words a day, ending up with 50,000 at the end of the month. The results of the presidential election that year really spurred me on—I was devastated by the results.

Because of that dedicated, concentrated time, I wrote a 50,000+ autofiction. So, what is an autofiction?

Jane Friedman, a leader in the publishing industry says: “Short for autobiographical fiction, autofiction uses elements of autobiography and fiction to examine decisive aspects of the writer’s life. The writer then melds these realities with fictional plot elements, characters and events in a way that often reads like memoir or autobiography. With the lines of fact and fabrication blurred, readers are engaged in wondering what’s real, what isn’t, and how they can figure out which is which.”

https://janefriedman.com/the-how-when-and-why-of-writing-autofiction

Because of this, when I finish book #2 of the poetry series, Time Measured Out, I will focus on revising the autofiction and get it to my editor who has already heard about it. Then I will return to my poetry series.

3rd Goal: Continue with the Click Ad program for my Christmas book

In April 2024, I bought Steve Pieper’s Click Ad program to create profitable ads on Facebook doing click testing and had worked my way through most of the lessons, ready to promote my Christmas book. I bought it because my book coach did a webinar with Steve. Also, his reviews and results blew me away!

Christmas is coming, so this would be a great time to go back to whatever lesson I’m on and finish it. I may have to redo a couple of the ad copy. I’m excited because many authors have had good results with Steve’s program.

4th Goal: Energize my back-list sales

I have nine books (soon ten), three cookbooks and three audiobooks just sitting there for ready to buy, but I have to have a plan to promote them. I have multiple competitors in each area, so I have to work at this.

Here’s my action plan to be implemented in September and beyond:

BOOK TITLEPROMOTIONDATERESULTS
This Tumbleweed Landed October 
When Will Papa Get Home? October 
Let Me Tell You a Story October 
Is My True Universal?: A Woman’s Poetic Odyssey October 
A Time to Grow Up:  A Daughter’s Grief Memoir November 
Coronavirus Reflections: Bitter or Better? November 
Just Another Square Dance Caller: Authorized Biography of Marshall Flippo November 
Is My True Universal?: A Woman’s Poetic Odyssey November 
Hair on Fire: A Heartwarming & Humorous Christmas Memoir December 
Was It a Dream?: Navigating Life’s Journey Through Poetry December   
Is My True Universal?: A Woman’s Poetic Odyssey December 

We will see how the plan goes. You can see it’s real sketchy now!

5th Goal: Do an audiobook for my 1st book in my poetry series

I love recording audiobooks—reading my own words out loud is magical. So when I finished Was It a Dream? and published it, the recovery from the dog attack consumed me. I couldn’t stand up at the mic in my make-shift recording studio (my walk-in closet) that long—too physically taxing. Also, I was on heavy pain medication and publishing an audiobook has many intricate steps. I have used Derek Doepker’s program, Audiobooks Made Easy. This program spells out exactly what you have to do and Derek is great support if you have any problems.

Lin & Larada at Garden Place in Boquete, Panama - Set goals

As I sit here and lay out this plan, I step back! In the midst of all this, I have a move to Boquete, Panama and am starting a new life there, so I’m writing these goals out to remind myself—I am an author no matter where I live. I have the last quarter of 2025 to get my book sales going.

Also, because of the recovery of the dog attack, I lost a year of promoting my books, so I am way behind!

Will I accomplish all these goals?

Maybe yes, maybe no, but seeing them in black and white make them concrete! Easily, I can carry any no fulfilled to first quarter of 2026 and add to the list.

All this talk of promotion made me think, “Have you bought one, two or all of my books?” Let’s start here with promoting them. Go to my Author’s Page on Amazon where you can get them all!

Keep scrolling and you can see links to my audiobooks. I only sell my cookbooks directly until August 30 through my Etsy Shop, Larada’s Reading Loft.


My Newest Books


Buy My Audio Books:

This Tumbleweed Landed Audiobook

Let Me Tell You a Story Audiobook

Hair on Fire: A Heartwarming & Humorous Memoir Audiobook


Dancing · Marshall Flippo · My Thoughts · square dance

Got a Friend Who’d Love Marshall Flippo’s Story?

Since you already know how captivating Just Another Square Dance Caller is, here’s your chance to share that experience with a friend! I have a limited surplus of Marshall Flippo’s authorized biography, and I’m offering the first 10 buyers an exclusive deal:

25% OFF both hardback and paperback editions ✓ FREE SWAG included with your order ✓ Perfect gift for square dance enthusiasts, music lovers, or anyone who appreciates American folk traditions

So what are your choices for the FREE SWAG?

Whether it’s for a dance partner, family member, or friend who’d appreciate Marshall’s incredible journey, this is your opportunity to spread the story at a significant discount.

Limited to first 10 orders only. Easy payment through PayPal or Square.

Ready to share Marshall’s legacy? https://laradasbooks.com/marshall-flippo/ or Contact me at larada@laradasbooks.com before these discounted copies are gone!


My Newest Books


Buy My Audio Books:

This Tumbleweed Landed

Let Me Tell You a Story 

Hair on Fire: A Heartwarming & Humorous Memoir Audiobook


Albuquerque · Marshall Flippo · My Thoughts · square dance

Money Hidden in Flippo’s Travels!

Large square dance with Flippo calling. Money hidden
Large square dance with Marshall Flippo calling

Money and safety—always an issue when you are traveling. Today, we don’t think about how to hide enormous sums of money while traveling in the United States. Easily, we would go to the nearest branch of our bank in our current location and deposit it. No problems, no need to worrying about hiding it.

Marshall Flippo had to be creative in the 60s and 70s during the heyday of his calling career. Flippo drew sizeable crowds wherever he went and got paid with cash or checks while traveling for weeks before heading home. With no bank branches, he had to get imaginative in his travels when he carried a large sum, forcing him to hide his money.

In 2017, when I was interviewing Flippo for his biography, Mike Seastrom asked me, “Have you heard the stories about how Flippo hid his money while he was traveling?” We were sitting at dinner at the CALLERLAB Convention one evening in Albuquerque, NM. I told him I hadn’t heard those stories but would ask.

So, when we talked the next day in one of our only face-to-face interviews, I asked Flip. He chuckled, then related the following amazing stories:

Flippo’s First Money Hiding Story

Because Flip got paid in either check or cash on his tour, he devised unique ways to hide his money. Often the dances paid him in cash since they would pay him out of the money they collected at the door. He never mailed the money home to Neeca, so he would carry it all with him until he got home.

Flippo did a Sunday morning at Chula Vista Resort then hurried like heck to get over to Rockford, Illinois and had a dance Sunday afternoon at two o’clock. Then Flip had the next night off, but he always drove a little ways because he was going down into Indiana for Monday. So he usually drove to Chicago and stayed in “this motel in Chicago—nice hotel, nice motel. And I had stayed thar before.

“This time I had a lot of cash on me, and I was so tired when I got in thar. We went out to eat after the dance in Rockford—a bunch of us, then I drove on over to Chicago, and so I was quite tired when I pulled into the motel. With my clothes on, I just laid across the bed and went to sleep. I slept about three hours. I woke up. It was 11:30 at night, and I was hungry.”

So Flippo thought, “Well, I’ll go out and get a hamburger somewhere,” but he had all this cash.

He thought, “I don’t want to go out this late at night with all this cash.” So, Flippo took the toilet paper off the spindle, wrapped all this cash money around it. Put the toilet paper back on, went out, and got himself a hamburger. The next day, he was going to Kokomo, Indiana, and got there about 4:00 p.m.

Toilet roll - hide money
A good place to hide money!

Flip decided to eat dinner, and he opened his billfold and there was no money.

He thought, “Oh, I left that money on that spindle.” So Flippo called that motel. As we talked, he worried about not knowing the name of the motel and promised to find it somehow but never did.

He told the clerk, “I was in the room—I don’t know what the number was now. I left some money on the spindle on the toilet paper in that room. Forgot it. Left it and I’m over in Kokomo, and I left that money in thar.”

And the desk clerk asked, “You know, how big was the roll of toilet paper?” “Ah, about a quarter of it had been used.”

He stated, “Well, that’s pretty good. When it gets down pretty low, they usually take it off and put a new roll on thar.”

So Flippo thought, “Oh.”

The clerk commented, “I’ll go over and check. Give me about two minutes.” “Well, after a while, he came back.”

“I got sixty-five twenty dollar bills here.” That was $1300! Today that would be over $11,000! (Comparison of $1300 in 1960 to 2020. Ian Webster, “CPI Inflation Calculator,” 2020, https://www. in2013dollars.com/us/inflation/1960?amount=1300)

“Glory me. Take one of those twenties for yourself and send the rest to that address. You got my address when I checked in.” Can you imagine sending that amount of cash in the mail today!

He stated, “I’ll do that,” and Flippo added with a flair, “He did.” That’s unbelievable!

Flippo’s Second Money Hiding Story

Flippo repeated, “It’s amazing! It’s not the end of the story. The next year, same motel, same situation—God, I didn’t thank I’d ever forget the name of that motel. Same motel. Same type of situation—tired, laid out across the bed, went to sleep, woke up hungry.”

He thought, “I ain’t going to put that toilet paper around that dang gum money, so I put it under the floor mat of the car. I’ll be in that car. I’ll know where my money is.”

Car floor mat - hide money
Another good place to hide money!

Next day, while Flip was driving toward Kokomo, before he got out of Chicago, he saw a car wash.

Flippo went on, “Oh, thar’s a car wash, pulled in thar. It was a full service. Pulled up to the vacuum, and the ole boy stopped me thar.”

The attendant directed him to go through that tunnel, go down to the cashier, and pay out.

“Okay.” Flippo added, “It’s a young black guy. So, I’m walking down that tunnel, and I hear the door open behind me.”

And that guy stated, “Hey, sir. This money almost went down the vacuum.”

“He had it in his hand, so I give him five dollars.”

Flippo told him, “Oh, thank you very much. I forgot it. I ’member putting it under thar last night.”

Flippo concluded these stories, “They talk about, you know, the crime in Chicago and everythang. Thar was two incidents that the guys could have said, ‘No, haven’t seen no money,’ and anyway, end of the story.”

And he added as he finished, “I need to go smoke.”

Larada Horner-Miller, Just Another Square Dance Caller: Authorized Biography of Marshall Flippo (2020): 170-171.

Finally,

How remarkable for sure! I love how these stories about Flippo’s ingenious methods of hiding money turned out so well when they could have been a tragedy. Also, what honest people he dealt with at that hotel and carwash! It describes a different time and a different mindset for sure. If you enjoyed these stories, buy his biography for many more.

Do you hide money? If so, how do you do it? Have you ever had a near miss or two like Flippo?


~WATCH MY NEW INTERVIEW on Chat & Spin Radio, from Friday, June 24, 2022. Join us for a lively description of all my books!

~MY FIRST AUDIOBOOK IS AVAILABLE: Go to Audible to buy my first audiobook, Let Me Tell You a Story. I’m working on Coronavirus Reflections: Bitter or Better? but have gotten stalled with shingles.

~Do you listen to podcasts? Here are three podcasts with interviews about my new book & some Flippo stories:

Just Another Square Dance Caller: Authorized Biography of Marshall Flippo

~Have you bought a copy of Flippo’s biography yet? Believe it or not—it’s been two years. Go here for your hardback or paperback: https://www.laradasbooks.com or at Amazon.

~For me, it’s Christmas all year long! Here’s a variety of Christmas greetings from Flippo & Neeca, featuring his song, “When It’s Christmas Time in Texas”: https://youtu.be/mpJCUGffU3A

~Wish You Were Here: A Novel by Jodi Picoult, one of my favorite authors, deals with the COVID pandemic in fiction as opposed to my nonfiction book. Check it out! Interesting story!

Coronavirus Reflections: Bitter or Better? meme

~What happened to you in 2020-2021 during the coronavirus pandemic? Do you care? Are you on a spiritual path? Do you want to heal from the horrible effects of the pandemic of 2020? Visit my website to find out about my new book, Coronavirus Reflections: Bitter or Better? and my other five books and three cookbooks: https://laradasbooks.com

My Books · My Thoughts · square dance

Book Trailers—Flippo’s Life!

Flippo's young picture - trailers

Book Trailers—a promotional idea I enjoy! I created three book trailers of Flippo’s biography, Just Another Square Dance Caller: Authorized Biography of Marshall Flippo. What a blast that was!

I formatted each trailer the same: I used one of his singing calls for audio background and highlighted many pictures gleaned from the three scrapbooks Neeca made for Flippo.

I focused on major areas of Flippo’s expansive life:

  1. His life
  2. Amazing skits
  3. His Motto & travels

As you can see, I tackled some fun ones.

So here they are for your viewing pleasure!

His Life Trailer

I start with him growing up a Texan, then the Texan becomes a sailor. After the Navy, Flippo came back to Abilene, and to the love of his life, Neeca. He started square dance calling after a few pitfalls. His hit song, “The Auctioneer,” skyrocketed his career. The music background is a clip of “The Auctioneer.”

His Amazing Skits Trailer

At a square dance weekend or during a square dance week, after the evening dance came a fun-filled event, the afterparty. At an afterparty, callers organized skits to entertain the dancers.

Anyone who saw Flippo in one of his amazing skits will never forget it. At Kirkwood with Melton Luttrell, Gary Shoemake and Frank Lane, the shy Flippo entertained everyone with his antics. Also at Asilomar, he teamed up with Frank Lane, and I’m sure many others. At Paris, Texas, he shared the stage with Ken Bower, Mike Bramlett and Justin Russell. The music background is “It Do Feel Good.”

His Motto & Travels Trailer

Flippo repeated his motto often to me, “I was at the right place at the right time.” This attitude sent him traveling around the United States and the world. After traveling during his Navy career, Flippo loved to travel as a square dance caller and the dance world loved him. His extensive tour plan took him all over the United States for six months of the year. Then he added world travel when he could. Flippo traveled to Spain, Morocco, Majorca, England and Germany. He returned to Japan where he continued his love affair started with his Navy career at the end of World War II. The music background is “Sing, Sing a Song.”

Trailers summarize a book’s message and speak to the visual majority of people in the world today. In book marketing today, trailers lead the list of promotional ideas. The message of Flippo’s book was so large I had to do three! And I could probably do more.

Finally,

Do you enjoy book trailers? Make sure you liked my trailers on my YouTube channel.


~Valentine’s Day Special at my Etsy Shop, Larada’s Reading Loft. 40% off of “This Tumbleweed Landed” paperback until February 16, 2022.

~MY FIRST AUDIOBOOK IS AVAILABLE: Go to Audible to buy my first audiobook, Let Me Tell You a Story

~Do you listen to podcasts? Here are three podcasts with my interviews about my new book & some Flippo stories:

~Buy a copy of Flippo’s biography on my website: https://www.laradasbooks.com or at Amazon.

~Here’s Christmas greetings from Flippo & Neeca, featuring his song, “When Its Christmas Time in Texas”: https://youtu.be/mpJCUGffU3A

Coronavirus Reflections: Bitter or Better? meme

~Visit my website to find out about my new book, Coronavirus Reflections: Bitter or Better? and my other five books and three cookbooks: https://laradasbooks.com