Marshall Flippo · My Thoughts · square dance

A Negative Comment About the Flippo Book! What?

A negative comment about the Flippo book I wrote—what? Yes, and I’m proud of how I handled it!

Last week, at Hot August Nights Plus Square Dance Weekend in Albuquerque, New Mexico, a woman hung around my book table Saturday afternoon, especially looking at the table with the biography I wrote about Marshall Flippo.  So, I walked over to see if she had bought his biography.

When asked if she bought it, she replied, “Yes.” Nothing more.

So I asked her eagerly, “What did you think?” I’ve had such a great response from readers in the square dance world, I wasn’t prepared.

“It wasn’t written very well.”

Surprised, I said, “I’m the author.” She stared at me, unblinking, like I was from another planet. That shocked me she didn’t know I wrote the book. My picture is on the book—I haven’t changed that much since 2020. I have an unusual name—come on! Her partner joined us and I asked him if he had bought a copy. He had helped me with information on one specific event in the book.

He said, “Not yet,” which surprised me.

I said, “Well, your partner has.”

Then he said, “I’ll read hers.”

As this conversation continued with no more reference about the Flippo book, I stayed calm and collected which is unusual for me. Usually, I react—get defensive, get angry— but I didn’t. I listened to my internal dialogue: “Look at the cover. Look at the book awards.” But then I realized I didn’t need to defend it. I watched her stand there, offering no explanation, so, I circled back to the book.

“So, what was wrong with Flippo’s biography?” I asked sincerely wanting her feedback.

“It was in pieces—scattered” is all she said—nothing more. I waited for her explanation. She looked away and had nothing else to say. We danced together for the rest of the weekend and I quickly forgot this incident. But on Tuesday morning, I retold it to my book coaching group, and it generated a lot of discussion. My book coach shared his wisdom, “Take neither the positive 5-star review or the negative 1-star review to heart. Stay somewhere in the middle.”

As a writer, I know not everyone will like my books. I’ve written six books in a variety of genres on less popular topics like country living, grief and losing your parents, surviving the pandemic and the biography of a square dance caller. These are not hot topics—no sex, drug and rock ‘n roll, yet I’m proud of each book.

A friend of ours told Lin I should write more steamy books and they’d sell better—sorry, folks! Not my topic!

So, the take away from this incident for me:

  • I kept my composure when she made her comment and then asked a probing question to try to get clarifying information to help me as a writer.
  • When I first released the Flippo book in 2020, someone emailed there were too many typo errors in it and she wouldn’t buy it. I had worked hard on it for three years. I had it professional edited, and this comment crushed me, so I didn’t respond. With some distance and time from it, I realized she probably had just thumbed through it and didn’t realize I had used Flippo’s Texas accent in his responses, so it would like look words were spelled incorrectly. But since then, I have lost her email, so I couldn’t explain or ask her any questions. I just reacted—hurt!
  • I realized how blessed I’ve been over the last nine years to receive so much positive feedback about each of my books

Obviously, this isn’t the first negative I’ve gotten nor will it be the last, but I felt it worthy to write about.

For readers, I have some suggestions:

  • Review any book you read and you don’t have to give every book a 5-star review
  • Email the author with your thoughts about the positives and negatives so we can have a personal exchange and possibly grow from the experience

Yes, everyone has a right to their opinion. I love each of my books in a different way—they’re my babies—yet the Flippo biography has a special place in my heart. I felt it a privilege to spend the hours interviewing Flip and then felt proud of the job I did in writing it. By writing it, I recorded and honored his place in square dance history.

In fact, if you are one of the people who reviewed this book on Amazon, thanks so much. If you bought it and haven’t reviewed it, now is the time to do so!


News, News, News!

Pre-order my new book, Hair on Fire: A Heartwarming and Humorous Christmas Memoir, ahead of the Christmas rush. To be released in September for your early shopping pleasure!

Listen to my twenty-three minute interview on Masterfesto Media Podcast with Isabel Elias about my book Coronavirus Reflections: Bitter or Better?:  https://open.spotify.com/episode/6uRX60sDFWbejTg7rZAiLn

Get your free 50-minute audio recording of Flippo! Click here for easy access!

Marshall Flippo · My Books · My Thoughts · square dance

Gone But Forgotten: Flippo? Really?

Just Another Square Dance Caller hardback cover - gone
Hardback Cover

Gone but forgotten? Really? Flippo died on November 4, 2018. Yes, five years ago this year. And It might appear people have forgotten him. In my mind, Marshall Flippo was and is a legend in square dance history; therefore, this book is not only a biography, but a history book. It’s not old news; it’s timely news! How could people forget him so quickly?

Recently, I had a booth in the vendor’s room at the International CALLERLAB Convention in Reno, Nevada April 23-26, to sell Marshall Flippo’s biography. Yes, I wrote it in 2020—three years ago—but I thought this would be the place to make lots of sales. My mission: to get the word out about the life and times of Marshall Flippo! Not only square dance history, but World War II history, Texas history and the life in the 50s and 60s.

Here’s some history of this book & CALLERLAB!

I released Just Another Square Dance Caller: Authorized Biography of Marshall Flippo mid-May 2020 and with the pre-order sales and the sales on Amazon.com and IngramSparks.com, I enjoyed an acceptable amount of sales.

The coronavirus pandemic hit in March 2020, canceling all dance festivals and events for a couple years, so after my original release, the book sales have plummeted. Somehow, I thought I could maintain minimal sales even though we weren’t dancing.

I had originally planned to release the book at the 2020 CALLERLAB convention in Reno, Nevada, but they canceled it. Then I thought I’d have a major release party at REVCO Festival in Indio, California, a festival Flip called at for years. They canceled it. ALL DANCE EVENTS—CANCELED. Then CALLERLAB 2021 in Grapevine, Texas, occurred, but as a virtual convention, so I had no book sales there. I missed CALLERLAB 2022 in Pittsburgh, Pennsylvania because I still felt leery about the coronavirus pandemic.

So, 2023 would be the year, and anticipation filled me. Before the event, I followed the suggestion of my book coach, and prepared a fifty-minute audio of highlights of my conversations with Flippo to offer FREE for interested people. Listening to his voice once more when I created this, I snuggled down in my chair and relished the storyteller he was. He talked about how he started calling, about his amazing recording of “The Auctioneer” (such a piece of history) and a bonus of his sleeping with another caller and the practical jokes that followed! Interesting and funny—Flippo at his best! And to hear that raspy Texas twang once more! Looking to CALLERLAB, I saw, in my imagination, people rushing to my booth to get the free audio and buy his book.

The Auctioneer recored - gone

The days before leaving for Reno, I put three labels of awards the book won on each book I took. I ordered more of my other books not about Flippo because I was sure I would sell out of the number I had—the eternal optimist.

As we neared the departure date, I had a glitch in my travel plans. My husband came down with shingles, so my brother pinch hit for him to help me drive. After a delightful trip there and a mini-family reunion with his family from northern California on Saturday, the anticipation grew! Yet a nagging doubt whispered in the back of my mind: gone and forgotten? What would the sales be like?

On Sunday morning, my brother and nephew helped me set up my booth, teeming with my six books and three cookbooks—Flippo’s book took center-state though! We opened from 1:00-5:00 PM to start the conference. Callers and callers’ wives slowly dribbled in, and I realized my fate! Maybe gone and forgotten was the truth!

On Monday and Tuesday, the lack of interest continued. I sold a few books, but eleven people said, after I asked if they had bought Flippo’s biography, “Not yet.” The sad thing—the “Net yets” never came back!

But the most disturbing part for me, more than the lack of sales—the lack of enthusiasm about Flippo. Yes, I had several people stop by my table and share. They bought the book and enjoyed it—several had stellar comments to make. That blessed my heart because this was the first opportunity I had to get that kind of face-to-face feedback in such numbers.

But the lack of enthusiasm shocked me! In Flip’s biography, thirty-four callers, cuers and dancers told stories about him, remembering great tales to tell. As I thumbed through those stories today, most of those people bought the book early. Several have posted reviews on Amazon and three wrote thoughtful blurbs I used for the covers and promotions.

Flippo Loved to Tell Stories About Other Callers & Cuers

From the beginning, Flippo wanted to tell stories about the callers and cuers he worked with. In fact, we started the book with “A Tribute To Those Who’ve Gone,” identifying ten specific callers and cuers who helped him get started.

He also told stories on fifty-three callers, cuers and dance influencers in another section. Many of them have passed, but their names ring in the mind of any square dance historian: Jerry Haag, Beryl Main, Frank Lane, Ed Gilmore, Joe Lewis, Arnie Kronenberger, Dave Taylor, Dick Jones, Hotsy & Joan Bacon, Jerry Helt, Al and Bob Brundage, Earl Johnston, Al “Tex” Brownlee, Bill & Phyllis Speidel, Ray & Harper Smith, Jerry Story, Randy Dougherty, Singing Sam Mitchell, Max Forsyth, Charlie & Bettye Procter, Ted Frye, Bob Yerington, Bobby Newman, Chuck Goodman, Johnnie Wykoff, C. O. Guest, Billy Lewis, Pancho and Marie Baird, Jim Brower, Joe & Cricket Young, and Bob Fisk. Whew! What a list of the stars of the history of square and round dancing!

One more thing! I worked hard to add an index at the end of the book. Why spend a week putting it together? I saw the historical value of it and I wanted people to look up famous names, familiar names easily.

Gone but forgotten? I had a conversation with Darryl Lipscomb. He told me that Flippo had told him when he was retiring people would forget him because of his absence at festivals and different events. Interesting prediction for sure!

Finally,

Gone, but forgotten! I took way too many books to CALLERLAB in my enthusiasm. The lack of enthusiasm for Flippo astonished me there, but I look to the future and festivals coming up to sell at: USAWest in Albuquerque, New Mexico, Cool Mountain Fling in Show Low, Arizona and Hot August Nights in Albuquerque, New Mexico, too, to name a few.

Gone
Forgotten-gone

Flippo! Gone, but not forgotten for me and many! Be one of us! 


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Just Another Square Dance Caller: Authorized Biography of Marshall Flippo meme - gone
Grab your iPhone and lounge on the beach with Flippo!

~Get your FREE Fifty minute audio recording of “Highlights of My Conversations with Flippo.” Learn how he started calling, how he recorded “The Auctioneer,” and a bonus: which caller did he sleep with? Click here for easy access!

Grief · Marshall Flippo · Mom · My Books · My Thoughts · Prejudice, Mistreatment, Mexican, immigrant · Ranching · Spirituality · square dance

What Ties My Six Books Together?

Someone holding up things that connect - ties

What Ties My Six Books Together? As I pondered this question this week, I wondered: three books about my rural childhood in southeastern Colorado, one about my grief in losing my parents, one a biography about a square dance caller and the last one about my reaction to the coronavirus pandemic. Then I saw the tie that binds them: relationships and connection to people. So, here’s how I see the tie that ties my writing together:

My First Book

This Tumbleweed Landed book cover

This Tumbleweed Landed, a memoir written in poetry and prose, focuses on people, places and events in my small rural community during my childhood. I fashioned it after Cynthia Rylant’s children’s book, Waiting to Waltz, who wrote poetry about people, places and events in a fictional town. In my book, I celebrated my childhood relationships with many notorious adults in town—Virgie Firestone and the Warners. Also, what I wrote about many of the places and events, places and times I connected with my family and friends—Branson dances and stories my dad and his school years, told sitting at our round table.

My Second Book

When Will Papa Get Home? book cover

When Will Papa Get Home?, a historical fiction, focuses on a Mexican immigrant family’s perilous times during the 20s in southeastern Colorado. Maria, the daughter, tells the story of her family’s plight. She weaves the tale of those people responsible for her papa’s false accusations.

I centered this book on familial and friend relationships and connection to people. Sadly though, this book also shows the prejudice of the time and the misconnection some people had with certain races. But her deep connection with her family wins in the end.

My Third Book

Let Me Tell You a Story book cover

Let Me Tell You a Story, a nonfiction account of how my granddad put our family ranch together during the depression when many other ranchers lost theirs, focuses on the three generations of my family and our ranch. My dad, mom and I had previously released this booklet in 1992 at my dad’s 75th birthday party. It overflows with the relationship between my dad and his dad and my granddad, and the relationship my dad and granddad had with the ranch they loved. Yes, you can have a relationship and connection with the earth! Even though it focuses on the ranch, the underlying topic is our familial relationships.

My Fourth Book

A Time to Grow Up: A Daughter's Grief Memoir

A Time to Grow Up: A Daughter’s Grief Memoir, a memoir about the loss of my parents, shows the foundation of my life and relationships: my parents. Of all my books, this book hurt to write, yet I love it the most! In talking about my loss, I feature the unique relationship I had with each parent. First, I connected with each of them, making it easier to connect with others in the world.

My Fifth Book

Just Another Square Dance Caller: Authorized Biography of Marshall Flippo

Just Another Square Dance Caller: Authorized Biography of Marshall Flippo, a biography of the most famous square dance caller in the world’s, first and foremost highlights relationships and connections with people. Yes, it tells Flippo’s life story from Texas to Japan as a young man and then later in life, but a major part of his life story was his connection with his family and friends. So much so, he required a section in the book telling stories about his square and round dance friends. After fulfilling that request, I connected with callers, cuers and dancers and featured their stories about Flippo. Yes, he truly understood relationships and how to connect with just about anyone.

My Sixth Book

Coronavirus Reflections: Bitter or Better?

Coronavirus Reflections: Bitter or Better?, a spiritual self-help book written in poetry and prose, focuses on many of the perils of the coronavirus pandemic with an underlying theme the opposite of my focus: isolation. Yet this theme emphasized the extreme need I had and many others had to connect with people, to be with people, to relate with people. Thankfully, Zoom met some of those needs—a monthly get-together with two women friends I knew in Loveland, Colorado, a Christmas concert with our local caller, and many recovery meetings. But I’ll never forget the first time I went out without a mask and actually hugged someone besides my husband. Something deep inside me healed.

The lack of connection truly became the hardest part of the pandemic for me, and I see now how that appears throughout this book.

Finally,

This topic came up because I’m a multi-genre author which makes it difficult to market my books, my brand. Current training I’m attending wrestled with this dilemma. But I have no qualms about this! I love poetry and prose. Also I relish historical fiction. Writing Flippo’s biography was a privilege and an honor. I love the variety!

Relationships and connections with people feed my life and my writing. I did not know when I wrote each book that those themes laced their way through each work, hiding in a poem, a story, or my prose. Actually, taking the time to identify the tie between my six books opened my eyes! I’m so glad I wrote this blog to see the common tie that binds my work together. I have a feeling this meandering around and through my six books will help me in my future writing!

If you’ve read my books, did you see this theme? If not, did you see others? Let me know.


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A wintery day is an invitation to read! meme of five of my books
All available at my website: laradasbooks.com or Amazon.com

~For me, it’s Christmas all year long! Here’s a variety of Christmas greetings from Flippo & Neeca, featuring his song, “When It’s Christmas Time in Texas”: https://youtu.be/mpJCUGffU3A

Coronavirus Reflections: Bitter or Better?
Grab a cup of coffee and enjoy a chapter!

~My new book, Coronavirus Reflections: Bitter or Better? WON the 2022 New Mexico-Arizona Book Awards in the Body, Mind & Spirit Category. Have you bought your copy yet? Vist my website: laradasbooks.com or at Amazon.

Just Another Square Dance Caller: Authorized Biography of Marshall Flippo meme
Baby, it’s cold outside! Read about Flippo inside where it’s warm!

~Have you bought a copy of Flippo’s biography yet? Believe it or not—it’s been three years. Go here for your hardback or paperback: https://www.laradasbooks.com or at Amazon.

Marshall Flippo · My Thoughts · Self-publishing · square dance

Flippo Wanted a Hardback Version!

Just Another Square Dance Caller: Authorized Biography of Marshall Flippo hardback cover
Hardback cover

Yes, hardback copies! When I was writing Marshall Flippo’s biography, he emphatically wanted a hardback version, so this is how I did it and the state of my supply now of hardbacks!

I had previously published my four books as paperbacks and e-books with kdp.com, an affiliate of Amazon. Originally it was called createspace.com. So far, I have been happy with their copies and production. Before changing to kdp.com, they provided some marketing and editing services I used and liked. They no longer do that.

When Flippo said “I want a hardback version,” I didn’t panic because I had already researched this possibility. IngramSpark.com, another self-publishing site, did hardback copies, so I published Flippo’s biography as a hardback, paperback and e-book with them.

Also, I published a paperback and e-book on kdp.com. That may sound crazy, but look at the price below—it costs me nothing to do it. Both companies offered different market focuses, as seen below. Also, I love having it on Amazon immediately, so I published with kdp.com first, then with IngramSpark.com.

Here’s the difference between kdp.com and IngramSpark.com:

 KDP (Amazon)IngramSpark
FeesFree upload; free changes$49 upload fee; additional charge for change
Available FormatsPaperback and e-bookPaperback, hardcover, and e-book
ReturnsNo returnsCan make books returnable
DistributionsBetter for Amazon and online saleBetter for bookstores and libraries
Proof and Author CopiesProof copies only before pubAuthor copies available before pub

https://www.bluepenbooks.com/2022/08/ingramspark-vskdp#Quick_Comparison_of_IngramSpark_vs_KDP

Since this table was creating, Amazon does print a hardback version, but it was after I released Flippo’s biography.

When my first shipment of the hardback version arrived in May 2020, I had a disaster—IngramSpark messed up the covers! They had not centered Flippo’s iconic picture on the front; therefore, everything else on the front and back was off. I chatted with IngramSpark, and they sent me new covers in twenty-four hours. But, I had to fold each cover for each book.

Then I realized it was the way they were folded. I still have to refold or replace the covers for most of them because they haven’t gotten it right!

Yes, I fulfilled Flippo’s request, and he died before I published the book, which broke my heart. He so wanted to read this book about his life and see how I organized it, and I wanted to see the look on his face when he saw the cover and opened it to read about his life. I have a hard copy on my shelf for him I can see daily.

So, the sad part for me is I self-published Flippo’s biography in May 2020 after the pandemic hit. At that point, we did not know how long it would last. The sales had boomed until then because I hadn’t taken pre-orders, but because all the major dance events stopped for a couple years, the tidal wave of enthusiasm has waned for all versions.

A couple years ago when the pandemic seemed to subside, I thought we would host our annual Hot August Night’s dance, so being the optimistic person I am, I bought more copies to sell to those enthusiastic readers I envisioned clamoring for this outstanding book. We canceled the event because fear of COVID still ran high among the dancers because of the proximity of our activity. And I still had all those books.

As a result, I have a storage shed with shelves of over a hundred paperbacks and almost a hundred hardbacks. I thought callers and dance enthusiasts would want a hardback copy to place on their bookshelf along with other great square dance history books because it’s about more than Flippo’s life—it’s the history of square dancing from the mid-1950s to when he completely retired on New Year’s Eve, 2017. He saw so many changes through those years and realized the impact!

This weekend I sold my books at a square dance festival in Albuquerque, NM, where I live, and the attendees were mostly older dancers. Again, I thought I would sell a stack of books—I sold two paperbacks. This makes little sense to me. Yes, I wrote it, but it’s about the most famous square dance caller in the world!

Finally,

This is a brilliant book with lots of marvellous stories about square dancing and Flippo’s life.

Marshall Flippo's Navy picture

Did you know he enlisted in the Navy at seventeen years of age?

Nudist Colony - Hardbback cover

Have you read about him calling at a nudist colony? Yes, these stories and more are in this book.

Have you bought your copy yet? If not, why not? Go to my website, https://laradasbooks.com and buy from me directly so I can reclaim shelves in my storage shed, but more so than anything, to get Flippo’s biography and amazing life out in the world.


News, News, News!

All available at my website: laradasbooks.com or Amazon.com

~For me, it’s Christmas all year long! Here’s a variety of Christmas greetings from Flippo & Neeca, featuring his song, “When It’s Christmas Time in Texas”: https://youtu.be/mpJCUGffU3A

Coronavirus Reflections: Bitter or Better? meme
Grab a cup of coffee and enjoy a chapter!

~My new book, Coronavirus Reflections: Bitter or Better? WON the 2022 New Mexico-Arizona Book Awards in the Body, Mind & Spirit Category. Have you bought your copy yet? Vist my website: laradasbooks.com or at Amazon.

Just Another Square Dance Caller: Authorized Biography of Marshall Flippo meme
Baby, it’s cold outside! Read about Flippo inside where it’s warm!

~Have you bought a copy of Flippo’s biography yet? Believe it or not—it’s been three years. Go here for your hardback or paperback: https://www.laradasbooks.com or at Amazon.