Book Promotion · Life Lessons · Memories · My Thoughts · My Writing · poetry

Time Measured Out! Launch—Will Be Released This Week

My Time Measured Out! Launch snuck up on me. I have been trying to get this book published for months, and I realized this weekend I had to move on it. I have two different release dates for the e-book and the paperback, but it’s set. So this afternoon I set up my launch plan.

Allow for Delay - launch

Because of our move to Panama, I have been working on finishing this book for months! My editor finished her work in the end of July—right when we had scheduled a three-day estate sale from July 25-27. So, I put it on the back burner. This book haunted me since then because I wanted to get it out before we moved to Panama, but I had too many demands on my time with the move.

Then when we arrived here, the demands increased: buy furniture and get set up in our new home. Quickly, I returned to United States for five weeks. Naively, I thought I could work on it when I was there, but I was busy, busy, busy!

So, here we are—mid-December and finally I have it ready. The launch goes into Christmas, so I wonder about that, but this would make a great stocking stuffer for those who love e-books!

Remember back in September, I offered an “Advanced Copy” to my ARC (Advance Reader Copy) team. As a part of their agreement for receiving it free, I will remind them this week to go and leave a review for this book on Amazon and/or Goodreads which helps boost the way Amazon promotes a book.

Time Measured Out!: Navigating Life’s Journey Through Poetry e-book has a release date: December 18! I decided to try a Pre-Order from Amazon. I’ve never done one before, and I’ve wondered about it, so I decided to try it. If you choose to pre-order my e-book, you need to know the price is $4.99. If you pre-order the paperback, it’s $15. Just wanted to be upfront with you.

So, do you want to be one of the first to buy my new book? Go here: https://www.amazon.com/Time-Measured-Out-Navigating-Journey-ebook/dp/B0G6GM86JR

SPECIAL OFFER FOR MY BLOG READERS: If you pre-order this book which is book #2 in the five-book poetry series, I will email you a FREE e-book copy of book #1, Was It A Dream? Just email me at larada@laradasbooks.com with your receipt when you receive my new book! Two books for the price of one! What a deal!

It will be released December 21 because I delayed the finishing step because Amazon has a focus time for new books: 30 days after publication, so I wanted to be wise about that. I plan to continue promoting this book through mid-January!

A couple days ago, I researched the sites I have used during the launch time of my last couple books, and because I had waited too long, many of the sites were sold out, so I had to delay the special prices. I put together a list of the sites I used to launch my first book in this five-book series that help get it to be #1 in three Amazon categories:

  • #1 – Contemporary Poetry
  • #1 – Poetry About Specific Places
  • #1 – Women’s Poetry

The list of promotional sites I used for this book launch I’ve used for the last couple books and it’s worked well for me.

It’s so strange to work so hard on a book then to give it away FREE for five days. The reasoning: the book ranks high in at least three categories, and you can claim that success!

On December 22 , I will have a Zoom Launch Party at 7:00 PM MST. Come and hear some of the poems read and get the inside scoop of what this five-book series is about.

e-book reader, launch

FREE is appealing to lots of us! If you’re interested in a FREE copy of Time Measured Out!, it will be on the following book promotional sites and many others:

You will have to give them your email address to get the list of books free for that day, but they have some great offers.

Obviously, as an author, I hope you will leave a review after you receive a free copy—that’s part of the launch plan here.

  • e-book pre-order
  • wait until December 19 for a FREE copy
  • pay $.99 if you missed the FREE offer
  • paperback after December 21

If you missed these five days FREE, the book will be discounted to $.99 for a four days at the following sites:

Would this be your first book of mine? Come on, and go to one of the sites listed above, download the book, read it and leave a review! That would be a great Christmas present to me!

Picture of Larada - Launch
Merry Christmas—Feliz Navidad—and be sure and download my new book!

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Marshall Flippo · My Books · My Thoughts · My Writing

My Writer’s Corner: What Do I Toss?

Toss paper

What do I toss today? My writer’s corner in our loft is in total upheaval. We’re packing to move and my computer desk and bookcase next to it held what I thought were my writing necessities and a few other incidentals. But really? Let’s look.

I opened up so many of my old writing journals and found poetry and ideas written years ago, but I didn’t finish many of those journals! What a waste! Probably twenty or thirty years ago, I decided to print my writing and had a spiral binder full, but now many of those poems and stories are all in books! So I tossed them, but I kept some poems I need to add to my new poetry series: Navigating Life’s Journey Through Poetry.

Just Another Square Dance Caller: Authorized Biography of Marshall Flippo's cover - toss

Proudly, I have a copy of each of my paperback books—a hardback copy of Flippo’s, Just Another Square Dance Caller: Authorized Biography of Marshall Flippo just for him. He wanted hardbacks, so I created hardbacks. In fact, it’s the only book I’ve written that has a hardback.

In which packing box will they end up in, I don’t know, but I remember opening the boxes with those original copies and bursting with proud! That first touch on the cover, then the flip through the pages and seeing my words in print overwhelmed me with joy.

A Time to Grow Up: A Daughter's Grief Memoir cover - toss

I remember one major mistake I made in A Time to Grow Up: A Daughter’s Grief Memoir. I forgot to have a copyright page, so I printed it up immediately on label-like paper and stuck it to the back of the title page! What a disaster that could have been.

Let Me Tell You a Story cover - toss

Today I thumbed my way through first drafts of each of my books with notes and revisions. I tossed them today. Why keep them? However, I did keep everything pertaining to my dad’s 75th birthday book, Let Me Tell You a Story, dating back to 1993. For some reason, I just couldn’t let go!

Occasionally, I have loved looking back at the first drafts of my books, feel the 8 ½ sheets of paper in my hands and marvel at the changes suggested by my writing group or editor. That’s one of the magical pieces of writing a book—the suggestions that turn into something magically. But, no, I closed my eyes and tossed all of them.

My motto this year because of this move is “Let go,” and it continues to come up! I dreaded packing up the my book stuff because I loved it so, but I decided now was the time!

What an amazing historical square dance library I have from writing Flippo’s biography! I have an amazing collection of books he mentioned when we were talking. In that collection, I have kept Bob Sumrall’s Do-Si-Do and Square Dancing Is Easy by Sam Justin in the cellophane wrappers they came in.

I gathered the following books and used them as resources:

  • Betty Casey, Dance Across Texas, University of Texas Press (1985).
  • Betty Casey, The Complete Book of Square Dancing [and Round Dancing], University of
  • North Texas Press (2000).
  • Bob Osgood, As I Saw It, Humbug Enterprises (2017).
  • Bob Sumrall, Do-Si-Do, (1949).
  • Jim Mayo, Step by Step Through Modern Square Dance History, (2003).
  • John W. Jones, Square Dance Fundamentals, Jones Street USA, LLC, (1970).
  • Lloyd and Dorothy Shaw, Lloyd Shaw and the Cheyenne Mountain Dancers.
  • Lloyd Shaw, Cowboy Dances, The Caxton Printers, Ltd. (1949).
  • Richard Severance, A Step in Time: The American Square Dance, (2018).

These books will remain in a box in storage and kept for sure.

Stan Jeffus scanned the pictures and articles in the scrapbooks Neeca made for Flippo and sent me a CD. What a resource that was! During our weekly talks, Flippo had the actual scrapbook, and I had Stan’s scanned pictures and articles in front of me on my laptop. So, we went through them together miles apart. They worked as sparks to our conversations with Flip telling stories connected to the picture or the article.

Also, this bookcase housed other stuff. I loved going through old photos—where did the time go? What fun Lin and I have had! Cruises, trips and more. I did toss some of the photos but kept any I felt I needed. I found one treasure I had already scanned—my granddad burning cactus during the depression and drought of 1934 because cattle could eat it then. Here it is!

Laurence Horner burning cactus - toss

To toss or not? I cleared out my computer desk. The bookcase next to it still has one and half shelves full. As I’ve wandered through my eleven-year writing career today, I almost choked up at all my writing—nine books! I never would have believed that twenty years ago I would have nine books and another on the way!

Let go!


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Marshall Flippo · My Books · My Thoughts · My Writing

Can a Legend Be Forgotten? Keep Flippo’s Memory Alive

Marshall Flippo - legend

Can a legend be forgotten in five years? Can a square dance legend’s name be erased from the memory of dancers? Only if we let that happen, and I will not let it happen as long as I can sit at a computer and type!

What attributes identified this legend, Marshall Flippo to me?

A young Marshall Flippo in the Navy - legend

For one thing, when we met face-to-face the first time in Tucson, Arizona on October 27, 2017, Flippo spoke of his family then immediately told me about quitting school his senior year and joining the Navy at seventeen. His Navy career spanned four years in the South Pacific. After hearing his vivid description about the end of the war and all his experiences, I realized he had given the reader in this book a sizable birds’ eye view of what happened.  

Because I knew him later in life, his raspy Texan twang identified Flippo to me. When I wrote the book, I tried to capture his language for the reader because it certainly added a flair to the telling. Listening to his earlier recordings, Flippo had a clear, identifiable voice.

Often at a dance when we visited him, I enjoyed his outlandish sense of humor. In fact, when I was writing his biography, I can’t tell you how many people told me their favorite “Flippo Story,” and often it included humor.

While researching his biography, we only met face-to-face twice. I had forty hours of recorded interviews with Flippo. Often “our date” was on Tuesday at 1:00 PM. Lin, my husband, has said he knew I was talking to Flippo because of the laughter.

In fact, he wanted to start his book with a variety of different pieces. We finalized on a tribute to those who had helped him get started with his calling—and then his dirty joke a caller’s wife told him. When he shared it with me, Flippo chuckled and said, “Now you clean it up so we can add to the book.” So, I did!

If you attended any After Party at a dance festival where Flippo called, you experienced another demonstration of his sense of humor—hilarious skits! He loved to take on a persona and play it up to the max! You can see it in the following pictures:

Here’s a link to a trailer of his skits: https://www.youtube.com/watch?v=X8u90uFCL4w

One of my favorite song he pantomimed was “I Don’t Look Good Naked Anymore.” How hilarious and fun!

Looking back over his many recordings, his amazing choreography and calling entertained thousands of dancers. When I was writing the book, I shared a chapter with my writing group one Monday. Marty, an astute writer asked, “Does Flippo do his own choreography?”

Shocked, I sat for a moment and replied, “I have no idea.” Flip (a nickname for him) and I had our weekly interview date on Tuesday, so I asked him the next day. This opened up a gigantic discussion, and he told me how he choreographed “The Auctioneer,” his premiere hit. He spoke with enthusiasm and joy! It was quite a feat—want to know how he did it? His choreography became a whole chapter, Chapter 20—Flippo’s Choreography.

Listen to a sample of The Auctioneer!

After all his involvement in CALLERLAB, he received six awards for his calling and participation in this organization he helped start!

So, have you forgotten him? Has this legend died in your area? Your square dance club?

Just Another Square Dance Caller - legend

Before the pandemic, I had lots of pre-orders for the book, Just Another Square Dance Caller: Authorized Biography of Marshall Flippo, but square dancing stopped in 2020. Festivals were canceled—places I planned on selling his book—Indio, California. CALLERLAB convention canceled

In 2021, specifically, I thought our festival in Albuquerque, Hot August Nights, was a go, so I loaded up on both formats—hardbacks and paperbacks. BUT IT WAS CANCELED! So, I ended up with surplus inventory!

In 2023, I went to the CALLERLAB convention in Reno, Nevada to sell his biography. I can’t tell you how many younger callers when asked if they knew Flippo, said, “No, who was he?”

Because Darryl Lipscomb helped at a booth next to mine, he retold a sad conversation with Flippo after he retired. Flippo told Darryl that once he retired, dancers and callers would forget him in a short time, three or four years. He retired in 2016. By 2023, it had happened. Therefore, I sold very few books there, so disappointing!

Being the eternal optimist, I returned to the CALLERLAB convention in Dallas, Texas the next year. Okay, Texas was Flippo’s home state, so come on—wouldn’t he still be known. Yes, more people knew him there, but still a vast majority had no interest in him, his book or the history this book chronicles.

Sadly, I have put out several major sales on his book over the last two years, and the response has been stunning—no sales! Some people buy his book on Amazon, but I’m talking about the copies I have.

So, here I am continuing to honor Flippo. When we started this project, he had one major request, “Don’t make me a hero!” This humble stance is exactly who he was! He never saw his position in the square dance world of mentoring many of our fine callers today. When the CALLERLAB began, Flippo was one of the original eleven, and he repeatedly supported the organization his whole career. Also, he began calling in the heyday of square dancing and continued into his late 80s, moving from live music, to recorded music to using a computer! So, this biography stands as a history book, too.

If you haven’t bought a hardback or paperback copy of his biography, now is the time. If you already have a copy, how about buying one for a friend. I have a special offer going on right now—

If you already know how captivating Just Another Square Dance Caller is, here’s your chance to share that experience! I have a limited surplus of Marshall Flippo’s authorized biography, and I’m offering the first 10 buyers an exclusive deal:

✓ 25% OFF both hardback and paperback editions

✓ FREE SWAG included with your order

✓ Perfect gift for square dance enthusiasts, music lovers, or anyone who appreciates American folk traditions

Whether it’s for a dance partner, family member, or friend who’d appreciate Marshall’s incredible journey, this is your opportunity to spread the story at a significant discount.

Limited to first 10 orders only. Easy payment through PayPal or Square.

Ready to share Marshall’s legacy? [Order now at laradasbooks.com or contact me at larada@laradasbooks.com before these discounted copies are gone!


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Dogs · Life Lessons · My Thoughts · My Writing

The Town That Lost Its Soul!: A Modern Day Fable

The town that lost its soul - fable


I present a fable to you today about a town that lost its soul. What is a fable, you might ask? The most famous would be Aesop’s Fables!

“Fable is a literary genre defined as a succinct fictional story, in prose or verse, that features animals, legendary creatures, plants, inanimate objects, or forces of nature that are anthropomorphized, and that illustrates or leads to a particular moral lesson (a “moral”), which may at the end be added explicitly as a concise maxim or saying.”

https://en.wikipedia.org/wiki/Fable#:~:text=Fable%20is%20a%20literary%20genre,referred%20to%20as%20a%20fabulist.

Dad reading to his son - fable

In a not too distant land and time, a town of empathetic people took care of each other. They didn’t agree on everything—religion, politics, means of earning a living—but they embraced tolerance and love. This town’s devotion to their neighbors went above and beyond their differences. The elders in this town helped raise Maria and give her the values she holds dear today.

Their work ethics of this town spoke loudly of the ideals that formed this country. The depression had shaped these values, and they passed those same ideas down to the next generation, Maria’s parents, but something happened. The next generation stopped believing in the deep morals and beliefs the previous generation had upheld. The town had changed!

Along with the erosion of their work ethics, this town’s deep allegiance to each other faltered. An outsider, a villain, came to town and divided this little town right down the middle. An alien stirring caused harm to lifelong friendships. Maria’s mom’s dear lifelong friend chose the opposite side and their relationship of decades ended for a time but rekindled before her friend’s death. Who had destroyed this town’s unity? An outsider, but many in the town joined him.

So Maria’s mom had to seek allegiance with some who conspired to isolate her from her mainstream friends. Yes, she disagreed with them on this new division in her beloved town, but was she duped? Because Maria’s dad had passed away, her mom felt isolated and alone. These people befriended her and filled her days. They spoke often of the ills of the “other” group, keeping her mom focused on the division.

Because Maria lived thousands of miles away, she felt gratitude to these people for befriending her mom. But the town’s division became more and more, and by the time her mom died, Maria believed them to be friends, supporters, like-minded people.

But always Maria felt apprehensive. So did her three sisters and three brothers! They believed in the town they grew up, not realizing it had decayed and lost its soul! As time evolved after her mom’s death, her younger brother and Maria moved closer to their hometown, and she saw something she had never seen before. Was her mom’s isolation self-imposed or generated to keep her alone and needy?

On a trip back to visit her beloved town, Maria’s ten-year-old daughter was viciously attacked by a dog owned by the people who had helped her mom. If her daughter had fallen in the attack, she would have died on the spot. Immediately, they blamed Maria and her daughter for the attack, saying her daughter trespassed in their yard. Her daughter ended up with a horrible twenty inch scar on her mangled leg and a noticeable limp do to irreparable nerve damage. Maria’s daughter died a two months later due to complications with the nerve damage. Maria’s world came tumbling down, so she pressed criminal charges. Her town she loved turned its back on her!

The stupidity of the local police of her hometown took over! They served the owner with the criminal charges on Christmas Eve. This added to the hatred this town felt for Maria and this whole incident. Then through a calamity of errors on the police’s part, they dropped the charges. Maria was left with no recourse for the loss of her daughter!

And on top of that, her brother who moved back closer was refused business by someone in their town because of the way Maria treated the owners! The way Maria treated the owners! Really???

A person’s heritage is not linked to a town or a place!

Can a town lose it soul? Yes, it can when it turns its back on one of its own! Throughout this whole nightmare, the owners of the dog never called to see how Maria or her daughter were—not one phone call. No one in the village called, texted or emailed. NO ONE! Not one person called to console Maria when her only daughter died, to offer their condolences. Not one! The town lost its soul and in her eyes died that day!

Fables teach us a truth and these famous ones from Aesop’s Fables are amazing:

Writing a fable can be a fascinating teaching tool. Try it! You might like it!

Time Measured Out!: Navigating Life’s Journey Through Poetry is in the hands of my editor, so it’s a waiting game right now. Next for me is to get a cover designed by 100Covers.com. I love the process of self-publishing!


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Is My Truth Universal?: A Woman's Poetic Odyssey cover.

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