Dancing · Marshall Flippo · My Thoughts · square dance

Yes, It’s a Thick Book!

“It’s a thick book!” Many have received their copy of Just Another Square Dance Caller: Authorized Biography of Marshall Flippo, and this has been one of the major responses. Wow, thick!

Thick book spine of Just Another Square Dance Caller: Authorized Biography of Marshall Flippo

Yes, it ended up being thick—Flippo had a rich full life. There’s 592 pages (sixteen pages of front matter), more than 450 pages of memorable pictures and ten appendices. Also, there’s story galore: Flippo told stories about callers and cuers and then callers and cuers told stories about Flippo. Because I felt this was a history book, I included an Index of thirty-seven pages for cross-referencing.

Flippo worried about the size of this book and commented, “It won’t be as big as Bob Osgood’s.” So I worked hard to keep it smaller. Bob Osgood became the leader of square dancing for many years. He published a monthly magazine, Sets in Order, that kept dancers and callers abreast of square dance news in its heyday. This magazine influenced many callers’ careers with articles, advertisements and reviews of newly released songs. He helped Flippo’s career immensely. He also was the mastermind behind, CALLERLAB, the international organization for square dance callers that standardized square dance calls.

As I Saw It, Bob’s biography is 636 pages, so Flippo’s is smaller, by a few pages.

After readers received the book, the other comment I’ve heard with much scrutiny is about something special I added to the title page. Early on when people signed up to pre-order a book, someone asked that Flippo autograph her book. I agreed to do this, and I was certain many people would want his autograph, then he passed away before it was published.

That thought returned to me often as I was transcribing our interviews and putting the book together, then I had a brainstorm. I contacted his son and ex-wife and told them about my plan. I asked if they had a good signature we could use.

His ex-wife found a couple: one on their divorce decree that wasn’t as legible and another one from a card sent at an earlier time in their lives with a clear signature, so she sent it to me. I inserted it on the title page, and it actually looks like he autographed the book, saying, “Love Flip.”

So, no I didn’t forge his name as some have intimated which I would never do. I just thought it was a nice touch when the reader opens the book—a welcome from Flip!

I’d like to end this with a list of books written about square dancing. Some are thick; others aren’t. You can find this list in Appendix J, Additional References in Just Another Square Dance Caller:

  • Betty Casey, Dance Across Texas, University of Texas Press (1985).
    • $24.95 paperback; $7.49 hardback; $11.95 e-book on amazon.com
  • Betty Casey, The Complete Book of Square Dancing [and Round Dancing], University of North Texas Press (2000).
  • Bob Osgood, As I Saw It, Humbug Enterprises (2017).
  • Bob Sumrall, Do-Si-Do, (1949).
  • Jim Mayo, Step by Step Through Modern Square Dance History, (2003).
  • John W. Jones, Square Dance Fundamentals, Jones Street USA, LLC, (1970).
  • Lloyd and Dorothy Shaw, Lloyd Shaw and the Cheyenne Mountain Dancers, (2014).
  • Lloyd Shaw, Cowboy Dances, The Caxton Printers, Ltd. (1949).
  • Richard Severance, A Step in Time: The American Square Dance, (2018).

The history of our activity fascinates me. I’m hopeful that Flippo’s biography will join these legendary tomes in your library. Yes, it’s thick but it’s worth it!

Are you a history buff? What history do you enjoy?


~ RELEASE PARTY of Flippo’s biography on Zoom on Wednesday, July 29, 2020 at 7:00 pm MST! Be ready to celebrate! Door Prizes, the inside story, Flippo song bytes & interview clips and more! The meeting ID number & the password will be posted on my website on Wednesday, July 28.

~HAVE YOU ORDERED A PERSONALLY AUTOGRAPHED COPY OF THE FLIPPO BIOGRAPHY?   AVAILABLE NOW! Go to the homepage on my website and pay for it there: https://www.laradasbooks.com

ALL FOUR E-BOOK FORMATS OF FLIPPO’S BIOGRAPHY AVAILABLE NOW.

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Dancing · Marshall Flippo · My Thoughts · Writing

Marshall Flippo – A Success Formula That Worked

As I continue to write Marshall Flippo’s authorized biography, I ponder his life and how it unfolded. Flippo’s success as being the most famous square dance caller in the world didn’t just happen. He had friends galore across the United States and internationally, and he treated them fairly and returned to square dance clubs and festivals for decades for repeat performances at numerous places. How did he engineer such a successful career?

He always credited Neeca, his first wife, with his business success. Early on his career, she planned out a successful tour after people became acquainted with him at Kirkwood Lodge at Osage Beach, Missouri where he spent six months of his year. From the clientele that visited there, Neeca lined up a tour across America and the world, and the clubs and festivals were so pleased with Flippo’s performance, that he was repeatedly asked back—some places over thirty to forty years of continuous visitation.

Imagine that—an annual six-month tour filled to the brim with dancers who were anxious for his return every year. Marshall’s supreme memory compelled people to love him dearly because in many cases, he called them by name after his year absence. This can’t be explained or identified at face value—his people skills endeared him to the dancers.

So, what made him so successful? When asked, Flippo said it was luck and being at the right place at the right time, but there was so much more.

He was committed to his craft of square dance calling and practiced extensive hours—Melton Luttrell, his longtime caller friend, remembered him practicing singing calls while he was driving down the highway. Being on the road for six months of the year gave him ample practice time.

Another caller noted Flippo refusing to participate in an after party at a convention so he could practice his calls before the next day’s events.

Flippo’s talent of unique choreography and his wonderful singing voice won him many fans—he was a star in the square dance world to many. To hear him sing “The Auctioneer” which was his first recording and became highly successful, his clear voice and choice of popular music shines through.

Check out a snippet of Flippo’s famous singing call recorded in 1958:

https://squaredancehistory.org/items/show/160

He connected deeply with other callers who helped him. One caller mentor was Betty Casey of Abilene, Texas who had studied with Lloyd “Pappy” Shaw in Colorado Springs, Colorado and influenced Flip with Shaw’s teachings. She is the one who taught Flip to call.

Flip received more of Shaw’s dance philosophy from another mentor, Bob Osgood, the editor of the highly successful square dance magazine, Sets in Order.

Another mentor from Abilene, Texas was J. C. Wilson who took the young Flippo under his wing and help him with his rhythm and shared something unique—Burma Shave jingles that were popular at the time. J. C. used the jingles as fillers as dancers did certain calls or moves. Flip became known for his selection of these jingles and other callers followed suit and “borrowed them” from Flip.

Flippo’s career started in the late 50’s and early 60’s during a time that square dancing flourished, so he had events with record numbers outrageous in size compared to ours today. The large number of dancers increase Flippo’s popularity worldwide and the number of fans increased.

Success formulas are hard to analyze—as Flippo said being at the right place at the right time did have a impact, but his personality, talent and well-planned tour with its connection to Kirkwood put him in a place to become one of the most successful square dance callers in the world.

And, I promise you, as I continue writing this amazing book, I will continue sharing my musing with you!

Check out my web site at https://www.laradasbooks.com

SUMMER SAVINGS UNTIL JULY 15, 2019: 25% off of both paper and digital copies of my book, A Time To Grow Up: A Daughter’s Grief Memoir, at my Etsy Shop, Larada’s Reading Loft.

Whitey & Gladys Puerling were playful friends of Flippo’s who created a Fan Club. I thought it would be fun to recreate this group. Would you like to join the Marshall Flippo Fan Club Facebook page? Read interesting posts about Flippo’s life. https://www.facebook.com/groups/328325644382769/

Do you want to pre-order the Marshall Flippo biography? You can select which paper format or e-book format you would like? Go here to order the version you want. Monthly SWAG Giveaways! https://goo.gl/forms/4D4hwbHdme1fvJc42