Audiobooks · Book Promotion · My Books · My Thoughts · Self-publishing

2025 Marketing Plan: Trying to Get Organized!

Things To Do Before 2025

My 2025 Marketing Plan has been hard to figure out this year. Being on gabapentin and dealing with the nerve pain, I haven’t been able to focus! Now is the time though! 2025 is slipping away!

So, I have three prongs to focus on:

  1. Face-to-Face sales
    1. Paperbacks
    1. Hardbacks
  2. Online sales
    1. Books
    1. Cookbooks
    1. Audiobooks
  3. Free Poetry Chapbook
Vision Board - 2025

If you have forgotten the titles to my nine books, here they are and the titles are links to their Amazon page!

My Seven Books - 2025
  1. This Tumbleweed Landed
  2. When Will Papa Get Home?: A Story of Hope In the Midst of Prejudice
  3. Let Me Tell You a Story
  4. A Time to Grow Up: A Daughter’s Grief Memoir
  5. Just Another Square Dance Caller: Authorized Biography of Marshall Flippo
  6. Coronavirus Reflections: Bitter or Better?
  7. Hair on Fire: A Heartwarming & Humorous Christmas Memoir
  8. Was It a Dream?: Navigating Life’s Journey Through Poetry
  9. Is My Truth Universal?: A Woman’s Poetic Odyssey

Right now, I have a surplus of books on hand, especially copies of Flippo’s biography, Just Another Square Dance Caller: Authorized Biography of Marshall Flippo.

I overbought copies at what I thought was the end of the pandemic May 2021. Our annual square dance festival, Hot August Nights, was coming and would be a great venue to sell more of Flippo’s books, so I loaded up for that event! It was canceled, so that ended that. And I ended up with extra copies, both hardback and paperback.

Another factor contributing to my excess inventory: Flippo passed away November 8, 2018, so he died before we published the book May 8, 2020. At first, I had a run on orders—mostly through my website because of the pandemic. Fans stayed engaged for a couple years, but two years ago, I went to the CALLERLAB convention in Reno, Nevada and several callers didn’t know who Flippo was! Callers and dancers haven’t forgotten Flippo and the importance of his life to the square dance world.

So, this continues! During the holidays, I offered the paperback and hardback half-price and got little movement.

So, I have extended the half-price sale on all my books except my new poetry book, Was It a Dream?: Navigating Life’s Journey Through Poetry. Visit my Etsy Shop, Larada’s Reading Loft, https://www.etsy.com/shop/LaradasReadingLoft, to take advantage of the sale on most of my books, but not my cookbooks.

Do you want an autographed copy of one of my books? Then you need to go to my Etsy Shop, Larada’s Reading Loft, or my Shopify Store, Larada’s Bookstore, and I will do that!

Are you a regular at Amazon? I’m proud to say I have eight books on Amazon and three audiobooks. You can buy paperback, hardback, e-book or audiobook of three of my books. I plan on focusing on a different e-book each month with major discounts, so read everything you get from me.

My three audiobooks are available on Amazon, Chirp and other audiobooks sites. See the listings below for your favorite distributor.

Download Is My Truth Universal?: A Woman’s Poetic Odyssey at https://www.amazon.com/My-Truth-Universal-Womans-Odyssey-ebook/dp/B0DKDKWSJZ. It’s a free prequel to my four-book poetry series. Sample poetry from younger days.

2025 is my eleventh year of self-publishing my books! You have two choices if you are interested: buying directly from me through a face-to-face event or from my two online stories or buying from Amazon or other distributors online.

So, the question is: have you bought one or more of my books? If you haven’t bought one, now would be a great time to buy one or two or more. Don’t hesitate!



Buy My Audio Books:

This Tumbleweed Landed

This Tumbleweed Landed audiobook cover

Let Me Tell You a Story 

Let Me Tell You a Story audiobook cover

Hair on Fire: A Heartwarming & Humorous Memoir Audiobook

Hair on Fire: A Heartwarming & Humorous Christmas Memoir audiobook cover


Christmas · Coronavirus · family · My Thoughts

Did the Coronavirus “Stay at Home” Ruling Affect Your Christmas Plans?

All I Want For Christmas is you: Stay at home
Photo by fotografierende from Pexels

“Stay at home.” We’ve heard that mandate repeatedly over the last few months, especially over the Thanksgiving and Christmas holidays. We had the choice, and continuing a conservative mindset we’ve embraced since the onset of the pandemic, we stayed home! My husband and I both have some health issues. He is 80, and I am 67, so we stayed home and enjoyed our traditions, our decorations and connections with people through Zoom, YouTube Live, and the internet.

Even though we made the choice to stay home, did this “stay at home” order affect my Christmas plans? In some ways, yes it did; in some no!

Zoomin': Stay at home
Photo by Anna Shvets from Pexels

Zoomin’ Through the Christmas Holiday

Throughout the stay at home orders, Zoom has connected me to a variety of important people in my life. It truly helped me fight the horror of the isolation we’ve all endured. I have met with family members I had never met before. We planned a face-to-face reunion this summer, but we had to cancel it. So, Zoom took its place.

Through Zoom, I have attended weekly recovery meetings continuing my work to keep sane. I’ve attended my regular local meetings but have also found meetings in other parts of the United States. How that has broadened my view of the world!

Leading up to Christmas, I set up several Zoom parties to connect with friends all over the world.

  • December 15: Normally, every year I have dinner with Bec and Rhonda, the two teachers I team taught with and then later worked with at another school. We usually buy $10 of scratchers and while we’re visiting, we see how much we won. So, I proposed a Zoom Scratcher Party. What a delightful evening we had catching up. We won a few dollars and have plans for another Zoom get-together in January to celebrate Rhonda’s retirement.
  • December 16: From January 7 – 20, 2020 we went to Costa Rica with a group of people that we really enjoyed. On October 27, we did our first Zoom meeting with this group we lovingly call, “The Dirty Dozen,” and had a great time. Even our guide from Costa Rica attended. So, we decided then we needed a Christmas get-together. We had such a blast seeing each other, catching up again and seeing each other’s house decorations.
  • December 17: Our square dance club caller, Jerry Gilbreath, usually uses Christmas songs for his singing calls for the whole month of December, so we really get the opportunity to enjoy his beautiful voice. As I was thinking about missing his holiday songs, I thought, “How about a concert on Zoom?” So, we did “Jerry’s Christmas Concert” and had over 50 people attend! We’re talking about doing another one.

I wanted to host a Zoom Family Christmas party. My nieces and nephew are tech-savvy, but my brother isn’t, so I couldn’t do it without him.

Buying online: Stay at home
Photo by Andrea Piacquadio from Pexels

Online Shopping

Leading up to Christmas, because of the coronavirus restrictions, I did almost 100% of my shopping online. Most of it turned out great.

I had one mishap with Blarney.com in Ireland. I ordered Lin a sweater on December 1, and they tried to charge an old charge card they had on file instead of the current one I gave them that night, but they never let me know the order was declined. I checked back several days later to find that out. When I reconnected with Blarney.com, Lin’s first choice was sold out in his size, but we found one to replace it, and it arrived several days before Christmas! Wow!!

Another company duplicated the item I bought. I know I didn’t order two, so tomorrow I have to check my charge card and see if I was double charged.

Normally, I shop locally especially enjoying Southwest gifts from favorite Old Town Albuquerque shops. Otherwise, my Christmas shopping went without a glitch.

Flyer for Christmas Eve Service - Stay at Home

Christmas Eve Service Online

My church, Hope in the Desert Episcopal Church, has streamed online church services through Facebook Live since the beginning of the shutdown, then they added YouTube.

I dressed up in my Christmas Eve attire—a Santa dress, hose and heels. In fact, this was the first time I’ve had hose on since January. I also blew dry my hair and put on make-up. I went downstairs, and Lin and I attended a beautiful Christmas Eve service. Afterwards, we savored blue corn posole and watched Christmas movies.

Normally, when we are in Branson, we drive to Des Moines, New Mexico to go to church at Mom’s church, the Des Moines Methodist Church. My cousin and her family attend there, too, so it was a good time to sit shoulder-to-shoulder with relatives I love.

Round table in Branson, CO
The Round Table We Play Games on in Branson, Colorado

Location of our Normal Christmas Celebration

For several years now, I’ve gone home to Branson, Colorado to celebrate Christmas with my Mom and Aunt when they were alive, and recently with my niece, her family and my brother. We have spent many hours sitting around the round table playing games, laughing and enjoying each other.

I inherited my Mom’s joy in cooking and baking for big gatherings, especially Christmas. Since I was baking only for Lin and me this year, I did much less baking: only one batch of chocolate peanut clusters, peppermint bark, peanut brittle and popcorn balls.

Mom passed on to me a delicious pie recipe that our family doctor’s wife from Germany gave her in 1952 . I use that recipe anytime I make pies. Normally I make 3-4 pumpkin pies, 1 pecan pie and maybe a Hawaiian Fruit pie. This year I made one pie!

I did have fun with the one pie I made. Lin was diagnosed with diabetes a couple years ago. He immediately changed his diet. Since then he has lost 40 pounds and is no longer diabetic, but he still watches his sugar intake. Early on, his nutritionist, told us about Monkfruit sweetener, a natural sugar substitute. This year, I used it in my pumpkin pie—what a success!

Usually we attend several holiday dance events, and I make Christmas goodies for them too. The pandemic shut those down too, and I didn’t need to make any extra batches of goodies.

Lin and Larada on Christmas Eve 2020: Stay at Home
Lin & Larada, Christmas Eve 2020

How Was It the Same?

I had the pleasure of spending Christmas with Lin who makes any holiday special with his positive attitude and hilarious sense of humor!

No matter what’s goin on in the world, Jesus is the reason for the season any year, but I especially focused on it this year. Because I had extra time, I spent more time contemplating this special holiday and its importance to me.

Usually I’m rushed, splintered, and frantic. This year, I took the time to concentrate on Jesus’ birth and its importance in my life. I hope you did the same!

How did the coronavirus affect your Christmas plans?



~Visit my Christmas blog posts:

Just Another Square Dance Caller Cover

~HAVE YOU ORDERED A PERSONALLY AUTOGRAPHED COPY OF THE FLIPPO BIOGRAPHY FOR A CHRISTMAS PRESENT FOR A LOVED ONE OR YOURSELF?   AVAILABLE NOW! Go to the homepage on my website & pay for it there: https://www.laradasbooks.com

~Here’s Christmas greetings from Flippo & Neeca, featuring his song, “When Its Christmas Time in Texas”: https://youtu.be/mpJCUGffU3A

ALL FOUR E-BOOK FORMATS OF FLIPPO’S BIOGRAPHY AVAILABLE NOW:

~Visit my web site for all the information you need about me & my books:  https://www.laradasbooks.com

~ END OF THE YEAR SALE: Visit my Etsy Shop for 25% off individual paperback titles & bundles. Good until JANUARY 15, 2021. https://www.etsy.com/shop/LaradasReadingLoft