Marshall Flippo · My Thoughts · square dance

Flippo & Obstacles He Faced

Young Flippo—Obstacles he faced
Flippo as a Young Caller

To think the Flippo we knew faced many obstacles as a young caller! Square dancers all over the world know the refined quality of the program Marshall Flippo presented at any dance he called—smooth rhythm, wonderful choreography and a beautiful voice. It wasn’t always that way.

“Marshall Flippo’s calling career could easily have not happened. In fact, Flippo missed his first night of square dance lessons. Initially, he couldn’t connect with the music and find the beat. Being a shy man by nature, his temperament could have stopped him from becoming the well-known caller who’s so well- loved. Just one of these could have been fatal, but Flippo faced all three and over-came the challenge placed before him.”

Larada Horner-Miller, Just Another Square Dance Caller: Authorized Biography of Marshall Flippo, (2020): 81.

Flippo and Neeca and their good friends, Hub and Hazel Evans, arrived at their first square dance lesson late, so the guys refused to go in. The women made sure they were on time the next week. Thank God for Neeca and Hazel’s unflagging commitment. Once there, Flippo fell in love with what the whole activity offered: physical contact, friendly people and movement to music.

After their lessons, Betty Casey, their class caller and Flippo’s mentor, encouraged them to go out to a local dance at the YMCA. She assured these fledgling dancers J. C. Wilson, the caller, would be good to them. This time they took a complete square with them, squared up and the first call J. C. called they’d never heard. So, they tried to sit down, but J. C. noticed their evacuation from the floor, so he stopped the dance and separated the dancers.

“Flippo added with a laugh, ‘And God, strangers coming up thar and getting us. I never did see my wife again until the end of the dance, so they split us all up, and we had one hell of a good time, you know.’”

Larada Horner-Miller, Just Another Square Dance Caller: Authorized Biography of Marshall Flippo, (2020): 82.
J. C. Wilson-Obstacles he faced
J.C. Wilson

What they experienced as beginner dancers at the hands of J. C. Wilson and those experienced dances exemplify true square dance hospitality. What happened kept these couples and a great caller wanting to dance.

Flippo and Neeca’s love of square dancing continued to grow, so his becoming a caller seems like a natural progression.

When I asked Flippo why he started calling, he answered,

“I thought, ‘Maybe I can do this in time.’ I loved to sing. I was out of lessons about a year before I ever started. Thar was two square dance clubs, and they were both full. They both had waiting lists for people to get in. The list wasn’t that long, probably ten to twelve couples. So, we put our names in for that one downtown. They could only dance twenty-five squares.”

Larada Horner-Miller, Just Another Square Dance Caller: Authorized Biography of Marshall Flippo, (2020): 83.

So, Ed Hall had a chicken coop in Wylie, near Abilene, that he offered to clean up for a small square dance hall. It would dance three squares. Twelve couples signed up, and they danced to records for a while and then had a live two-piece band, but they needed a caller.

“One night someone had a suggestion. Thar’s twelve of us here. Why don’t we all learn to call? And we won’t have to have a record or a band, so we’ll just be our own caller.’

So that’s the way it started. Flippo remembered the first one he called. Singing calls didn’t appeal to him too much at that time, so he learned patter. First one he learned was ‘Dip and Dive.’ So, they all learned some kind of calls. “Some guys were good. I wasn’t one of the good ones.”

Larada Horner-Miller, Just Another Square Dance Caller: Authorized Biography of Marshall Flippo, (2020): 83.

After deciding to call, Flippo faced one of his obstacles as a caller: he couldn’t keep the beat. Would this be the obstacle that would block our world-renowned Flippo?

“At one point, Neeca told him, ‘You can’t stay on beat. What’s wrong with you? Can you pat your foot to the music?’

‘Yeah,’ Flippo explained. He had a ‘Turkey in the Straw’ record, and he would go in the front bedroom of their house because they had no furniture in there and he had a little record player.”

Larada Horner-Miller, Just Another Square Dance Caller: Authorized Biography of Marshall Flippo, (2020): 83-84.

Neeca would listen to him practice and stand it as long as she could, then she’d question him about his ability to stay on the beat. She finally suggested to say something every time he pat his foot with the beat, and that seemed to help.

Recently I heard a long-time caller friend of Flip’s say that Flippo said more words in his calling than any other caller because of his problem with keeping the beat.

Flippo persistently worked hard at mastering his craft. He would not let this get him down. Feeling a little confident, he ventured out after a time. First, he made his calling debut in Abilene at the CrossTrail square dance club, one club that they had been on the waiting list. He made a mistake on his first try and had to restart—he saw Neeca duck into the bathroom.

Melton Luttrell-Obstacles he faced
Melton Luttrell

For his next calling adventure, Flippo and a group traveled out-of-town to Cisco, Texas, to dance to the legendary Melton Luttrell. Two couples that came with Flippo told Melton that he had started calling. The hospitable move then was to invite the visiting caller to the stage to call. So Melton invited Flip up to call (this was when he was having trouble staying on the beat). Scared to death, he didn’t share with me how he thought the evening went.

Before they left the dance hall to go home, Flippo had seen the two couples talking to Melton after he called, so Flip asked them what he said.

They said, “Melton told us to tell you, ‘Don’t quit your day job!’”

Instead of discouraging Flippo, he went home and continued his practice, working hard on keeping the beat. The next time they returned to Cisco, Melton again invited him to call a tip, but this time, Melton noticed a marked improvement and told Flippo.

Wagon Wheel Dance Hall-Obstacles he faced
The Wagon Wheel Dance Hall

From those early days, Flippo called locally in Abilene, first at the Hayloft and then helped build the dance hall, The Wagon Wheel. He faced adversities that might have made someone else quit, but that was not Flippo’s nature. Because he never faltered but persisted, his calling career exploded so the obstacles never stopped him, and we’re the luckier for it.

Did you know this about Flippo? I would appreciate any comments! Scroll down below the information for the Comment section.


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Just Another Square Dance Caller Cover-Obstacles he faced

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~Here’s Christmas greetings from Flippo & Neeca, featuring his song, “When Its Christmas Time in Texas”: https://youtu.be/mpJCUGffU3A

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Marshall Flippo · My Thoughts · square dance · Writing

How Do You Start a Biography?

Cover of Flippo - start a biography

After several hours of interviews, Marshall Flippo had definite ideas how to start his biography. He ended up with two unique pieces he wanted, so my dilemma became, which would it be?

His passionate interest in the intricacies of his biography fascinated me. Then I found out he had prior experience with book publication because he wrote a chapter in Bob Osgood’s book, The Caller Text. Flippo was one of the contributing callers, writing chapter 24: “Building and Maintaining a Repertoire.”

As we discuss the layout of the book, Flip stated, “I have a dirty joke a caller’s wife told me the first time I met her, and I want you to start my book with it. I’ll tell it to you, and then you clean it up so we can use it.” Then he told me the joke, and I howled because I loved Flippo’s outrageous humor. I assured him we could use it, but I wondered about starting his life story with a dirty joke.

Laughter - start a biography
Photo by Andrea Piacquadio from Pexels

But as I transcribed the interviews and relived our 40+ hours together, I realized that humor defined Flippo in a way I hadn’t realized. His practical jokes and stories about his caller friends showed the humorous life he lived!

Another reason for humor came up when I transcribed the first few interviews and Flip was still alive. I sent him a copy of the interviews so he could answer questions I had.

In his raspy Texas drawl, he stated, “Take the giggles out!”

I laughed and replied, “Flip, any time you giggled in the interviews, I put in the word “Giggle” to remind me when I wrote the actual text, I wanted to remember to add your laughter.” He accepted that. Yes, he laughed a lot in the interviews, reminding me how much he enjoyed his life.

Also, Flippo told me repeatedly he wanted people to laugh when they read his biography. So, I understand the reason to start with a joke.

Hs joke is hilarious about some hunters caught in a cabin in a snowstorm and nature calls—you’ll have to buy the book to get the full joke.

So, we went with that for a few months. Flippo often returned to the joke, chuckled and wrote a reminder to himself to phone the caller and ask permission from his wife to include her name in the book. Somehow, he never made that call, so I emailed the caller about this touchy topic. He said his wife would prefer not being named.

I felt good about the joke and the start of this book. After several months, during one of our weekly interviews, Flippo stated, “I have something else I want to start the book with.”

Not knowing what was coming, I sighed and wondered what it could be.

Flippo added, “I want a tribute to those callers who’ve gone and helped me get started.”

After this poignant request, I swallowed, and the lump in my throat expanded. I stopped the tears because I had to listen.

“Okay, we can do that, but what about the joke?” I asked.

Easily he figured, “Put the joke after this part,” so I did.

So, once again Flippo recited a list of callers’ names to me who he wanted in this part. The first part consisted of Abilene, Texas callers: Betty Casey, J. C. Wilson, Bob Sumrall and Owen Renfro.

Then he named Bob Osgood, Bob Page, Arnie Kronenberger, Bob Van Antwerp, Joe Lewis, and Bill Castner. Those men lived all over the United States. He told stories on each, and the gratitude he expressed about these people was palatable.

In my research, I found a picture of everyone but Betty Casey, so I added her signature. I loved adding the pictures to provide a visual to the name. Some names are historical callers in the square dance world.

Sadly, two callers died near Flippo’s death who he might have added to this list: Frank Lane and Lee Kopman. I added them here because of their gigantic contributions to square dancing over the years. Also, Flippo loved and admired both of them.

Honor those who go before you—yes, that’s the man Flip was!

Finally, how we started Flippo’s biography depicted him to the tee: a spicy sense of humor and deep gratitude to those who went before him and helped him get his start as a caller.

One last note: I started Flippo’s biography with an unusual piece we never talked about with the assistance of his son and ex-wife. Someone who preordered Flip’s biography asked before he died if she could get her copy autographed by Flippo. After he died, that question haunted me. How could I do it?

I emailed John and Neeca, and Neeca found this treasure on a card he sent her years ago—how appropriate it was to use because he truly loved all of his friends.

Love Flip - start a biography

How do you start a biography? I believe there’re hundreds of ways to do it, but the solution is in the person the book is about! What best portrays the subject?

What do you think? How do you think a biography should start?

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Cover for Just Another Square Dance Caller

~HAVE YOU ORDERED YOUR AUTOGRAPHED COPY OF THE FLIPPO BIOGRAPHY? AVAILABLE NOW! Go to the homepage on my website & pay for it there: https://www.laradasbooks.com

~Here’s Christmas greetings from Flippo & Neeca, featuring his song, “When Its Christmas Time in Texas”: https://youtu.be/mpJCUGffU3A

ALL FOUR E-BOOK FORMATS OF FLIPPO’S BIOGRAPHY AVAILABLE NOW:

~Visit my website for all the information you need about me & my books: https://www.laradasbooks.com

~My Amazon Author’s Page: https://www.amazon.com/~/e/B00LLQTXSM

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Dancing · Marshall Flippo · My Thoughts · square dance

Yes, It’s a Thick Book!

“It’s a thick book!” Many have received their copy of Just Another Square Dance Caller: Authorized Biography of Marshall Flippo, and this has been one of the major responses. Wow, thick!

Thick book spine of Just Another Square Dance Caller: Authorized Biography of Marshall Flippo

Yes, it ended up being thick—Flippo had a rich full life. There’s 592 pages (sixteen pages of front matter), more than 450 pages of memorable pictures and ten appendices. Also, there’s story galore: Flippo told stories about callers and cuers and then callers and cuers told stories about Flippo. Because I felt this was a history book, I included an Index of thirty-seven pages for cross-referencing.

Flippo worried about the size of this book and commented, “It won’t be as big as Bob Osgood’s.” So I worked hard to keep it smaller. Bob Osgood became the leader of square dancing for many years. He published a monthly magazine, Sets in Order, that kept dancers and callers abreast of square dance news in its heyday. This magazine influenced many callers’ careers with articles, advertisements and reviews of newly released songs. He helped Flippo’s career immensely. He also was the mastermind behind, CALLERLAB, the international organization for square dance callers that standardized square dance calls.

As I Saw It, Bob’s biography is 636 pages, so Flippo’s is smaller, by a few pages.

After readers received the book, the other comment I’ve heard with much scrutiny is about something special I added to the title page. Early on when people signed up to pre-order a book, someone asked that Flippo autograph her book. I agreed to do this, and I was certain many people would want his autograph, then he passed away before it was published.

That thought returned to me often as I was transcribing our interviews and putting the book together, then I had a brainstorm. I contacted his son and ex-wife and told them about my plan. I asked if they had a good signature we could use.

His ex-wife found a couple: one on their divorce decree that wasn’t as legible and another one from a card sent at an earlier time in their lives with a clear signature, so she sent it to me. I inserted it on the title page, and it actually looks like he autographed the book, saying, “Love Flip.”

So, no I didn’t forge his name as some have intimated which I would never do. I just thought it was a nice touch when the reader opens the book—a welcome from Flip!

I’d like to end this with a list of books written about square dancing. Some are thick; others aren’t. You can find this list in Appendix J, Additional References in Just Another Square Dance Caller:

  • Betty Casey, Dance Across Texas, University of Texas Press (1985).
    • $24.95 paperback; $7.49 hardback; $11.95 e-book on amazon.com
  • Betty Casey, The Complete Book of Square Dancing [and Round Dancing], University of North Texas Press (2000).
  • Bob Osgood, As I Saw It, Humbug Enterprises (2017).
  • Bob Sumrall, Do-Si-Do, (1949).
  • Jim Mayo, Step by Step Through Modern Square Dance History, (2003).
  • John W. Jones, Square Dance Fundamentals, Jones Street USA, LLC, (1970).
  • Lloyd and Dorothy Shaw, Lloyd Shaw and the Cheyenne Mountain Dancers, (2014).
  • Lloyd Shaw, Cowboy Dances, The Caxton Printers, Ltd. (1949).
  • Richard Severance, A Step in Time: The American Square Dance, (2018).

The history of our activity fascinates me. I’m hopeful that Flippo’s biography will join these legendary tomes in your library. Yes, it’s thick but it’s worth it!

Are you a history buff? What history do you enjoy?


~ RELEASE PARTY of Flippo’s biography on Zoom on Wednesday, July 29, 2020 at 7:00 pm MST! Be ready to celebrate! Door Prizes, the inside story, Flippo song bytes & interview clips and more! The meeting ID number & the password will be posted on my website on Wednesday, July 28.

~HAVE YOU ORDERED A PERSONALLY AUTOGRAPHED COPY OF THE FLIPPO BIOGRAPHY?   AVAILABLE NOW! Go to the homepage on my website and pay for it there: https://www.laradasbooks.com

ALL FOUR E-BOOK FORMATS OF FLIPPO’S BIOGRAPHY AVAILABLE NOW.

~Visit my web site for all the information you need about me and my books:  https://www.laradasbooks.com

Dancing · Marshall Flippo · My Thoughts · Writing

Marshall Flippo – A Success Formula That Worked

As I continue to write Marshall Flippo’s authorized biography, I ponder his life and how it unfolded. Flippo’s success as being the most famous square dance caller in the world didn’t just happen. He had friends galore across the United States and internationally, and he treated them fairly and returned to square dance clubs and festivals for decades for repeat performances at numerous places. How did he engineer such a successful career?

He always credited Neeca, his first wife, with his business success. Early on his career, she planned out a successful tour after people became acquainted with him at Kirkwood Lodge at Osage Beach, Missouri where he spent six months of his year. From the clientele that visited there, Neeca lined up a tour across America and the world, and the clubs and festivals were so pleased with Flippo’s performance, that he was repeatedly asked back—some places over thirty to forty years of continuous visitation.

Imagine that—an annual six-month tour filled to the brim with dancers who were anxious for his return every year. Marshall’s supreme memory compelled people to love him dearly because in many cases, he called them by name after his year absence. This can’t be explained or identified at face value—his people skills endeared him to the dancers.

So, what made him so successful? When asked, Flippo said it was luck and being at the right place at the right time, but there was so much more.

He was committed to his craft of square dance calling and practiced extensive hours—Melton Luttrell, his longtime caller friend, remembered him practicing singing calls while he was driving down the highway. Being on the road for six months of the year gave him ample practice time.

Another caller noted Flippo refusing to participate in an after party at a convention so he could practice his calls before the next day’s events.

Flippo’s talent of unique choreography and his wonderful singing voice won him many fans—he was a star in the square dance world to many. To hear him sing “The Auctioneer” which was his first recording and became highly successful, his clear voice and choice of popular music shines through.

Check out a snippet of Flippo’s famous singing call recorded in 1958:

https://squaredancehistory.org/items/show/160

He connected deeply with other callers who helped him. One caller mentor was Betty Casey of Abilene, Texas who had studied with Lloyd “Pappy” Shaw in Colorado Springs, Colorado and influenced Flip with Shaw’s teachings. She is the one who taught Flip to call.

Flip received more of Shaw’s dance philosophy from another mentor, Bob Osgood, the editor of the highly successful square dance magazine, Sets in Order.

Another mentor from Abilene, Texas was J. C. Wilson who took the young Flippo under his wing and help him with his rhythm and shared something unique—Burma Shave jingles that were popular at the time. J. C. used the jingles as fillers as dancers did certain calls or moves. Flip became known for his selection of these jingles and other callers followed suit and “borrowed them” from Flip.

Flippo’s career started in the late 50’s and early 60’s during a time that square dancing flourished, so he had events with record numbers outrageous in size compared to ours today. The large number of dancers increase Flippo’s popularity worldwide and the number of fans increased.

Success formulas are hard to analyze—as Flippo said being at the right place at the right time did have a impact, but his personality, talent and well-planned tour with its connection to Kirkwood put him in a place to become one of the most successful square dance callers in the world.

And, I promise you, as I continue writing this amazing book, I will continue sharing my musing with you!

Check out my web site at https://www.laradasbooks.com

SUMMER SAVINGS UNTIL JULY 15, 2019: 25% off of both paper and digital copies of my book, A Time To Grow Up: A Daughter’s Grief Memoir, at my Etsy Shop, Larada’s Reading Loft.

Whitey & Gladys Puerling were playful friends of Flippo’s who created a Fan Club. I thought it would be fun to recreate this group. Would you like to join the Marshall Flippo Fan Club Facebook page? Read interesting posts about Flippo’s life. https://www.facebook.com/groups/328325644382769/

Do you want to pre-order the Marshall Flippo biography? You can select which paper format or e-book format you would like? Go here to order the version you want. Monthly SWAG Giveaways! https://goo.gl/forms/4D4hwbHdme1fvJc42