Dancing · Marshall Flippo · My Thoughts · Writing

Marshall Flippo – A Success Formula That Worked

As I continue to write Marshall Flippo’s authorized biography, I ponder his life and how it unfolded. Flippo’s success as being the most famous square dance caller in the world didn’t just happen. He had friends galore across the United States and internationally, and he treated them fairly and returned to square dance clubs and festivals for decades for repeat performances at numerous places. How did he engineer such a successful career?

He always credited Neeca, his first wife, with his business success. Early on his career, she planned out a successful tour after people became acquainted with him at Kirkwood Lodge at Osage Beach, Missouri where he spent six months of his year. From the clientele that visited there, Neeca lined up a tour across America and the world, and the clubs and festivals were so pleased with Flippo’s performance, that he was repeatedly asked back—some places over thirty to forty years of continuous visitation.

Imagine that—an annual six-month tour filled to the brim with dancers who were anxious for his return every year. Marshall’s supreme memory compelled people to love him dearly because in many cases, he called them by name after his year absence. This can’t be explained or identified at face value—his people skills endeared him to the dancers.

So, what made him so successful? When asked, Flippo said it was luck and being at the right place at the right time, but there was so much more.

He was committed to his craft of square dance calling and practiced extensive hours—Melton Luttrell, his longtime caller friend, remembered him practicing singing calls while he was driving down the highway. Being on the road for six months of the year gave him ample practice time.

Another caller noted Flippo refusing to participate in an after party at a convention so he could practice his calls before the next day’s events.

Flippo’s talent of unique choreography and his wonderful singing voice won him many fans—he was a star in the square dance world to many. To hear him sing “The Auctioneer” which was his first recording and became highly successful, his clear voice and choice of popular music shines through.

Check out a snippet of Flippo’s famous singing call recorded in 1958:

https://squaredancehistory.org/items/show/160

He connected deeply with other callers who helped him. One caller mentor was Betty Casey of Abilene, Texas who had studied with Lloyd “Pappy” Shaw in Colorado Springs, Colorado and influenced Flip with Shaw’s teachings. She is the one who taught Flip to call.

Flip received more of Shaw’s dance philosophy from another mentor, Bob Osgood, the editor of the highly successful square dance magazine, Sets in Order.

Another mentor from Abilene, Texas was J. C. Wilson who took the young Flippo under his wing and help him with his rhythm and shared something unique—Burma Shave jingles that were popular at the time. J. C. used the jingles as fillers as dancers did certain calls or moves. Flip became known for his selection of these jingles and other callers followed suit and “borrowed them” from Flip.

Flippo’s career started in the late 50’s and early 60’s during a time that square dancing flourished, so he had events with record numbers outrageous in size compared to ours today. The large number of dancers increase Flippo’s popularity worldwide and the number of fans increased.

Success formulas are hard to analyze—as Flippo said being at the right place at the right time did have a impact, but his personality, talent and well-planned tour with its connection to Kirkwood put him in a place to become one of the most successful square dance callers in the world.

And, I promise you, as I continue writing this amazing book, I will continue sharing my musing with you!

Check out my web site at https://www.laradasbooks.com

SUMMER SAVINGS UNTIL JULY 15, 2019: 25% off of both paper and digital copies of my book, A Time To Grow Up: A Daughter’s Grief Memoir, at my Etsy Shop, Larada’s Reading Loft.

Whitey & Gladys Puerling were playful friends of Flippo’s who created a Fan Club. I thought it would be fun to recreate this group. Would you like to join the Marshall Flippo Fan Club Facebook page? Read interesting posts about Flippo’s life. https://www.facebook.com/groups/328325644382769/

Do you want to pre-order the Marshall Flippo biography? You can select which paper format or e-book format you would like? Go here to order the version you want. Monthly SWAG Giveaways! https://goo.gl/forms/4D4hwbHdme1fvJc42

My Thoughts · square dance

My First CALLERLAB Experience–Through the Eyes of a Dancer

I wrote the following article for the June issue of Square Dance Magazine–enjoy!

Lin & me - Flippo dance

“Why don’t Lin and you ever come to CALLERLAB?” Eric Henerlau asked me four years ago as I drove him to the airport after the Spring Fling festival in Albuquerque, NM.

“I’m not a caller” was my quick response. He explained CALLERLAB wants dancers to attend and would welcome us because we have promoted square dancing locally and nationally and would have ideas to share.

When I heard that CALLERLAB was coming to Albuquerque in 2018, I remembered Eric’s suggestion and made the commitment to attend. The decision was worth it.

As I tentatively stepped in the hallway Sunday night for the Social Hour to kick off CALLERLAB, I felt at home immediately as I scanned the room and realized how many of the callers I knew. Different callers and their wives warmly welcomed me, and not once did I hear, “What are you doing here?”

When Denise Hogan saw me, she rushed over and hugged me, and we reconnected after not seeing each other for a while. Mike joined us shortly and told me that our local club, Duke City Singles and Doubles Square Dance Club, would be mentioned in his keynote address the next morning.

And so he did—we were one of the case studies mentioned. Mike had me stand up and be recognized as being on the board when major changes happened for our club. After his speech, I was shocked; women quizzed me in the bathroom. I just happened to have the postcard we used to promote our lessons with me, and they

took a photo of it. Throughout the week, people stopped me and wanted a quick summary of what we did. We had several old postcards left over, so I gave them away.

I so appreciated that CALLERLAB provided a strand of marketing and promotional seminars because that’s my passion. I also attended a couple of caller seminars, and my respect of what callers do before they go on stage increased 1000%.

I was thrilled with the Marketing Manual created by the Marketing committee and plan to use it this year when we promote our lessons. In fact, we’re having Mike Hogan do a Marketing Seminar in Albuquerque, NM, the Sunday afternoon of Hot August Nights this year.

I thoroughly enjoyed the panel of the Legends and enjoyed the presenters’ stories, but was so sad that Bob Brundage couldn’t attend.

At each one of the marketing and promoting sessions, I gleaned an idea to incorporate into our advertising plan—great strategies from a variety of presenters all over the United States.

One caller workshop I attended was on Sustainable Square Dancing, facilitated by Vernon Jones. For the last five years, I have been involved in promoting our lessons, and it breaks my heart to see how many people we lose each year. We have to make the lesson sequence shorter to retain more dancers. Hearing the success stories from the panel and attendees convinced me that this might be a viable solution.

I’m writing the authorized biography of Marshall Flippo. In my weekly interviews with Flippo, in describing his lessons experience, he said, “We had 10 lessons and then we were square dancers!” Do we need to rethink what we are doing—could

Sustainable Square Dancing be the answer? After the workshop, I was excited with the possibilities.

I had the privilege of meeting Jim Mayo, Elmer Sheffield and Melton Luttrell. Since CALLERLAB, I’ve interviewed Jim Mayo and Melton Luttrell for the Flippo biography. I also had a special time with Flippo to work on his book.

I relished the conversations about square dancing and promoting shared at any meal time. It was rich conversation and an opportunity to network with like-minded people from around the world.

One highlight for me was the banquet Tuesday night. I sat at Mike Hogan’s table and had the pleasure of visiting with Mike and Denise Hogan, Mike Seastrom and Lisa, Andrith Davis and Michael Turley. At this banquet, I witnessed Jim Mayo receive the Lifetime Achievement award—so deserving. Jim and Marshall Flippo are the only two members who have ever received this award!

Tuesday night during the square dance, a couple of young women and a man stood outside in the hall, and they asked me what was going on. They were fascinated by the square dancing—a perfect opportunity for the promoter that I am. We talked, and I encouraged them to go in the hall and watch. I also found out where they lived and assured them that there was square dancing in their area.

The three days were jam packed with activity, but my most noted observation was the fraternity CALLERLAB is for callers—many special relationships that have spanned many years.

I highly recommend CALLERLAB to any dancer.

Lin.Larada Collage


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For more information about square dance lessons starting Thursday, September 20, 2018, visit Duke City Singles & Doubles Square Dance Club