My Thoughts · square dance

My First CALLERLAB Experience–Through the Eyes of a Dancer

I wrote the following article for the June issue of Square Dance Magazine–enjoy!

Lin & me - Flippo dance

“Why don’t Lin and you ever come to CALLERLAB?” Eric Henerlau asked me four years ago as I drove him to the airport after the Spring Fling festival in Albuquerque, NM.

“I’m not a caller” was my quick response. He explained CALLERLAB wants dancers to attend and would welcome us because we have promoted square dancing locally and nationally and would have ideas to share.

When I heard that CALLERLAB was coming to Albuquerque in 2018, I remembered Eric’s suggestion and made the commitment to attend. The decision was worth it.

As I tentatively stepped in the hallway Sunday night for the Social Hour to kick off CALLERLAB, I felt at home immediately as I scanned the room and realized how many of the callers I knew. Different callers and their wives warmly welcomed me, and not once did I hear, “What are you doing here?”

When Denise Hogan saw me, she rushed over and hugged me, and we reconnected after not seeing each other for a while. Mike joined us shortly and told me that our local club, Duke City Singles and Doubles Square Dance Club, would be mentioned in his keynote address the next morning.

And so he did—we were one of the case studies mentioned. Mike had me stand up and be recognized as being on the board when major changes happened for our club. After his speech, I was shocked; women quizzed me in the bathroom. I just happened to have the postcard we used to promote our lessons with me, and they

took a photo of it. Throughout the week, people stopped me and wanted a quick summary of what we did. We had several old postcards left over, so I gave them away.

I so appreciated that CALLERLAB provided a strand of marketing and promotional seminars because that’s my passion. I also attended a couple of caller seminars, and my respect of what callers do before they go on stage increased 1000%.

I was thrilled with the Marketing Manual created by the Marketing committee and plan to use it this year when we promote our lessons. In fact, we’re having Mike Hogan do a Marketing Seminar in Albuquerque, NM, the Sunday afternoon of Hot August Nights this year.

I thoroughly enjoyed the panel of the Legends and enjoyed the presenters’ stories, but was so sad that Bob Brundage couldn’t attend.

At each one of the marketing and promoting sessions, I gleaned an idea to incorporate into our advertising plan—great strategies from a variety of presenters all over the United States.

One caller workshop I attended was on Sustainable Square Dancing, facilitated by Vernon Jones. For the last five years, I have been involved in promoting our lessons, and it breaks my heart to see how many people we lose each year. We have to make the lesson sequence shorter to retain more dancers. Hearing the success stories from the panel and attendees convinced me that this might be a viable solution.

I’m writing the authorized biography of Marshall Flippo. In my weekly interviews with Flippo, in describing his lessons experience, he said, “We had 10 lessons and then we were square dancers!” Do we need to rethink what we are doing—could

Sustainable Square Dancing be the answer? After the workshop, I was excited with the possibilities.

I had the privilege of meeting Jim Mayo, Elmer Sheffield and Melton Luttrell. Since CALLERLAB, I’ve interviewed Jim Mayo and Melton Luttrell for the Flippo biography. I also had a special time with Flippo to work on his book.

I relished the conversations about square dancing and promoting shared at any meal time. It was rich conversation and an opportunity to network with like-minded people from around the world.

One highlight for me was the banquet Tuesday night. I sat at Mike Hogan’s table and had the pleasure of visiting with Mike and Denise Hogan, Mike Seastrom and Lisa, Andrith Davis and Michael Turley. At this banquet, I witnessed Jim Mayo receive the Lifetime Achievement award—so deserving. Jim and Marshall Flippo are the only two members who have ever received this award!

Tuesday night during the square dance, a couple of young women and a man stood outside in the hall, and they asked me what was going on. They were fascinated by the square dancing—a perfect opportunity for the promoter that I am. We talked, and I encouraged them to go in the hall and watch. I also found out where they lived and assured them that there was square dancing in their area.

The three days were jam packed with activity, but my most noted observation was the fraternity CALLERLAB is for callers—many special relationships that have spanned many years.

I highly recommend CALLERLAB to any dancer.

Lin.Larada Collage


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For more information about square dance lessons starting Thursday, September 20, 2018, visit Duke City Singles & Doubles Square Dance Club

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