Book Production · Marshall Flippo · My Thoughts

One Year Later! Let’s Celebrate Flippo’s Biography!

One Year Celebration!
Photo by Rakicevic Nenad from Pexels

Let’s celebrate one year since I released Flippo’s biography!! So much goes into publishing a book! Here’s what I did with Flippo’s. On May 3, 2020, I uploaded three formats of Flippo’s biography to Ingram Sparks’ publishing company. Flippo wanted hardback copies available, so that’s why I selected Ingram to publish his biography. I also published the paperback and Kindle e-book version through KDP on Amazon with the publication date of May 8, 2020. Whew! A year ago, I met myself coming and going for sure!

One year—that’s hard to believe! Because I self-publish, I do all the work to prepare a book to be released: create the cover and the interior. What made this an outrageous task is I had three covers to make: the hardback, paperback and e-book formats. Then I had to format the interior for each also, making sure each version had its own unique ISBN number! I really worried about messing up on that!

COVERS

Dust jacket for Flippo's hardback book
Hardback Dust Jacket with Template from Ingram Sparks

The hardback version required a dust jacket, which is a much larger space than a paperback cover, so I had to alter it considerably. (See image above.) I battled with the layout, making sure the title stayed on the spine and the text didn’t run over on the folds of the dust cover—tricky for sure!

Previously, I had laid out paperback and e-books covers for my other books, so I had less trouble with these two, and their dimensions were similar, so that helped!

But prior to the actual layout of these, I had to come up with the design. John and Neeca Flippo and I wanted the picture of Flippo calling as a young man with a live band. What a wonderful picture depicting Flippo calling as a young caller! It needed to be the focus point of the cover. Then I searched for the background graphic, and I wanted something that looked like a dance floor and found that.

Then, I experimented with the font and the color of the title, arriving at the one I felt stressed the title and went with the color scheme of the picture and the background. I love all these parts of design work!

Bryan and Kenta Swift helped me with the back cover. I wanted to feature Flippo’s favorite places he called, and they suggested I cluster them around the edges. I first added the four on the top: Asilomar, Kirkwood Lodge, Wagon Wheel, and Chula Vista. Flip had identified those four as his favorites. Then I knew I had to add Japan! He loved his trips to Japan and the Japanese people.

Early in my self-publishing career, advisors encouraged me not to write the book description on the back of the book, so I paid to have someone do that.

INTERIOR OF THE BOOK

Vellum app - One year later

For the interior layout, I used an app, Vellum, which is only available for Mac computers, and I love it. That took time too, though, doing the three formats! Then I decided because this was a history book of square dancing and people might be interested in looking for a specific person or places, it needed an Index. I found an app to help index the keywords, but what a grueling experience that was!

UPLOADS

Finally, I was ready to upload the covers and the interiors for each format. Before this book, I’d only used createspace.com which has become KDP, and I knew their upload process. Ingram Sparks was totally different. It required the .pdf documents for the covers and interiors to be in a specific format, PDF/X-1a:2001.

Adobe’s InDesign app is the publisher’s standard and creates that format, but I don’t have it because of its expense. So, I researched every nook and cranny on the Internet and found a solution—I outsourced my covers and interiors to fiverr.com and someone there converted my files.

So, after I successfully uploaded the documents to Ingram Sparks, I uploaded them to KDP, as well. Each of these publishers provided me with a “eproofs” to look over and give my final approval.

SALES

Stack of books - One year later
Photo by RODNAE Productions from Pexels

After that, the sales poured in from the pre-order list, word-of-mouth and my advertising on the Internet, but because of the coronavirus pandemic, I had a heck of time getting the shipment of books. After several weeks’ delay, I’ll never forget opening the box of hardbacks and holding that precious book in my hands for the first time. I think Flippo would have been proud!

Also, because of the pandemic, CALLERLAB was canceled, and I had planned to release the book there. So, the travel restrictions forced me to have the release party online with Zoom, and we had a fabulous time swopping Flippo stories that night.

With the continued restrictions and no dancing, the sales have dropped off, but I keep Flippo’s biography in front of the dance world on square dance Facebook pages and through emails to possible interested parties.

ONE YEAR LATER

Release party for one-year anniversary of Flippo's biography

Here we are one year later. I know the sales will spike once we dance again. Also, I’m having a Zoom celebration on May 10, 2020 7:00 PM MST to celebrate the one-year anniversary of the release of Flip’s biography, so join me for a fun-filled night. Go to the Facebook Event page and click you are going or email me at Larada@icloud.com

A year later—so much has happened! Have you ever self-published a book? If so, how did it go?

Have you bought your copy of Flippo’s biography yet? If not, now’s a good time!

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Just Another Square Dance Caller cover one year later!

~HAVE YOU ORDERED YOUR AUTOGRAPHED COPY OF THE FLIPPO BIOGRAPHY? AVAILABLE NOW! Go to the homepage on my website & pay for it there: https://www.laradasbooks.com

~One-Year Anniversary of the Release of Flippo’s Biography! Join me to celebrate on May 10, 2021 from 7:00—9:00 PM Email me at larada@icloud.com if you are interested!

~Here’s Christmas greetings from Flippo & Neeca, featuring his song, “When Its Christmas Time in Texas”: https://youtu.be/mpJCUGffU3A

ALL FOUR E-BOOK FORMATS OF FLIPPO’S BIOGRAPHY AVAILABLE NOW:

~Visit my website for all the information you need about me & my books: https://www.laradasbooks.com

~Visit my Amazon Author’s Page: https://www.amazon.com/~/e/B00LLQTXSM

~ Give Mom a gift for reading this year! Visit my Etsy Shop for a Mother’s Day sale of 20% off select titles and bundles:  https://www.etsy.com/shop/LaradasReadingLoft

~VISIT MARY ZALMANEK, A FRIEND’S BLOG: Cooking in a One-Butt Kitchen | Eating Well in Small Spaces: https://cookinginaonebuttkitchen.com/

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